Rachel Brown
Kayo’s Christine Bullock On How Tough It Is For A Small Brand Up Against Competitors With Big Marketing Budgets
A longtime fitness authority, Christine Bullock realized over a decade ago that her clients, who were spending thousands on exercise and nutrition programs to improve and maintain their bodies, would pay a premium for beauty products...
You’ve Heard Of Tarte’s Lavish Influencer Trips. Here’s How Dip Did The Opposite.
Dip avoids traditional influencer marketing. When it launched in 2021, the sustainable haircare brand hired two marine biologists to create content delving into environmental topics. “They were under strict instructions not to influence....
Beauty PR Maven Ann Ragan Kearns And Olympic Rugby Star Ilona Maher Team Up On A Skincare Brand For Female Athletes
Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. An NCAA Division 1 swimmer at Penn State University and Boston College in the late 2000s and early 2010s, she struggled with...
XRC Ventures Pinpoints The Exact Metrics Investors Want To See From Emerging Beauty Brands Now
The goalposts keep moving up for emerging brands looking to nab early-stage capital. That’s among the biggest takeaways from a report on consumer venture capital benchmarks for the first quarter of this year...
Scent Lab Secures Seed Funding, Brings On Bulletin’s Ali Kriegsman As Co-Founder And CMO
As gen Z consumers reject signature fragrances in favor of picking scents based on moods, seasons, outfits and preferred identity traits of the moment, customization concept Scent Lab is vying to be their go-to brand...
Sakara Life’s Newest Supplement Fights Against The “Mass Extinction Of Microbes” In Our Guts
Just like a diverse set of microbes is essential for gut health, a diverse set of business drivers is essential for company health. Sakara Life is trying to foster health on both fronts with
James Harden-Backed DTC Brand Beard Club Launches At Target
Beard Club wants Target shoppers—those suburban millennial moms picking up school supplies and paper towels at their local store—to be able to easily stock up on beard essentials for the bearded guys in their...
