Rachel Brown
The Secrets Behind By Rosie Jane’s “Top-Secret” Lab Sample Campaign For New Fragrance Missy
In a cryptic TikTok post on Feb. 18, content creator Casey J The Perfume Girl, who has 67,100 followers and nearly 4 million likes on the platform, says, “I have a perfume to talk to...
Youthforia Expands Date Night Foundation Shade Range After Facing Criticism Over Lack Of Shade Inclusivity
In a TikTok video posted September 27 last year, content creator Golloria George criticized what was then the darkest shade of Youthforia’s 15-shade Date Night Skin Tint Serum Foundation for not matching her skin tone and appearing...
How Beauty Investors Tell If The Science In Science-Backed Brands Is Real
In the beauty and wellness market today, investors are leaning into science-backed brands with proprietary technologies or ingredients, but there’s plenty of science-washing making it difficult to determine what’s truly scientific differentiation and confusing consumers.
Target Gets Into Tattoo Aftercare With Stories & Ink
Nearly 40% of American women have tattoos—and today they can pick up a brand for those tattoos at one of their go-to retailers, Target. Stories & Ink is christening the tattoo aftercare...
Sephora Says Hello To Masstige Sun Care With The Introduction Of Hello Sunday
Hello Sunday is saying hello to retail in the United States with a Sephora launch. The London-based brand is bringing masstige positioning to the sun care category at the beauty specialty retailer to draw purchases from gen...
Finding The Right 3PL Provider Can Be A Logistical Nightmare. Founders Tell Us How They Did It.
Investor Tina Bou-Saba has chatted with the founders of thousands of beauty and wellness brands, and she rarely comes across one completely satisfied with their third-party logistics provider. To help brands pin down a quality 3PL provider,...
All The Ways Emerging Beauty Brands Fund Their Businesses
Among direct-to-consumer brands, there’s a lot of talk of technology stacks or all the different tools used to run e-commerce and digital consumer interactions, but financial stacks or all the different mechanisms brands depend on to fund their...
