Rachel Brown
L’Oréal-Backed Biotech Startup Debut Showcases Niacinamide Alternative With New Brand Deinde
For its first beauty brand, L’Oréal-backed biotechnology startup Debut is spotlighting its lab-brewed alternative to niacinamide in products formulated to combat the effects of inflammaging or low-grade inflammation that immunologist Claudio Franceschi identified nearly a quarter a...
DTC Brand Dime Makes Brick-And-Mortar Retail Debut At Ulta Beauty
For its first move into physical retail, fast-growing direct-to-consumer brand Dime is heading to Ulta Beauty. Slated to be in 540 of the beauty specialty chain’s stores by March, it will roll...
From Long-Time K-Beauty Merchants, WYLYS Taps French Manufacturing To Bring Luxury Skincare Formulas To The K-Beauty Realm
From operating nearly 8-year-old K-Beauty e-tailer Ohlolly, sisters Sue Greene and Herra Namhie spotted a gap in the market based on their professional and personal perspectives. “We are getting into our 50s, and we’re feeling that what...
Farmacy Founder David Chung Has A New Brand At Sephora And Growing Manufacturer Out To Transform The Supply Chain
Serial beauty entrepreneur David Chung is far from done with serial beauty entrepreneurship. After selling Sephora-native clean beauty brand Farmacy to Procter & Gamble in 2021, he’s back with another brand hitting Sephora, The Rootist, a...
Why Hum Nutrition Shifted To The Mass Market
Nearly a decade ago, digitally native Hum Nutrition was a central figure in a wave of ingestible brands that entered prestige beauty retail. Prestige beauty retailers wanted in on a skyrocketing wellness category and saw ingestible products...
Sephora Is Being Compared To Claire’s. Should It Do Anything About It?
Sephora is being compared to Claire’s on TikTok due to tweens and teens, whose behavior is being slammed on the platform, flocking to it for brands like Drunk Elephant, Glow Recipe, Sol de Janeiro...
Big Wins Indie Beauty Brands Scored Last Year—And Ones They Hope To Score This Year
Last year, much of the news in the indie beauty world was a downer, so we thought it might be worthwhile to share some good news. So, for the latest edition of our ongoing series posing questions relevant...
