New Brand Cool As A Cucumber Wants To Ease The Mental And Physical Burden Of Adult Acne

On her first day of business school at Northwestern University in 2019, an excited Eda Levent snapped a selfie to send to her sister Serra and spotted a giant zit on her chin. Horrified, she skipped class. “You...

With $3.7M In Its Till, Made By Dentists Takes On Oral Care Incumbents

Not all dentists are content with the same-old stuff sold at stores for their patients’ teeth. Four hundred fifty of them made that clear last year when an investment firm they formed, Backed by Dentists, committed...

Foundry Appoints Experienced Beauty Exec To Guide Men’s Personal Care Business

Jani Friedman, former chief merchandising officer at Dermstore and VP of new brand development at Guthy-Renker, has joined direct-to-consumer brand consolidator Foundry as GM of personal care to grow its men’s personal care business and help guide...

Anna Priadka Closed Refillable Beauty Brand Fiils Last Year. Here’s What She Would’ve Done Differently If She Could.

On Oct. 19, Anna Priadka, founder of Fiils, sent an email to the refillable haircare and personal care brand’s customers explaining its closure. “Unfortunately, we’ve had to face the reality that we can’t make it work,” the...

Influencer Jaclyn Hill’s Makeup Brand Jaclyn Cosmetics Closes

Jaclyn Cosmetics, the makeup brand from influencer Jaclyn Hill, announced in Facebook and Instagram posts Sunday that its business is closing. The closure wasn’t entirely unexpected as owner Forma Brands, which...

Haircare Trends That Will Be Hot In 2024—And Some That Will Cool

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trends do...

Trends That Will Rule Fragrance In 2024—And A Few That Definitely Won’t

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 20 fragrance brand founders and executives the following questions: What fragrance trends do...