Rachel Brown


Skincare Trends That Will Sizzle In 2024—And Some That Will Stumble
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 31 skincare brand founders and executives the following questions: What skincare trends do...

Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2024
Every year since 2019, we’ve asked Julie Pefferman, founder of product development consultancy Cosmeta, to prognosticate on the trends that will define the future of beauty. Although we request only trends that could shape the...

Private Equity Firm Saves Uoma Beauty From Closure
Uoma Beauty has found a savior in MacArthur Beauty LLC. As reported by the publication Business of Fashion, the arm of investment firm The MacArthur Cos. has acquired intellectual property of...

Makeup Trends That Will Erupt In 2024—And A Few That Will End
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 18 color cosmetics brand founders and executives the following questions: What makeup trends...

Subtl Raises $5.5M In Series A Funding To Make It Easy For Time-Pressed Women To Do Their Makeup On The Go
Subtl, a makeup brand known for stackable products that on-the-go women can effortlessly slip into their purse or gym bag, has stacked up nearly $5.5 million in series A funding. More specifically, the round involves $5 million...

If Beauty Is Doing So Great, Why Do Many Indie Beauty Brands Feel Like They’re Struggling?
In recent weeks, there’s been a deluge of media coverage attempting to decipher why Americans are sour on the United States economy when a slew of economic indicators, including unemployment, gross domestic product growth, job creation,...