Rachel Brown
Launching At Walmart, Clean Age Is Carving Out A Space For Gen Z In Mass-Market Personal Care
Before it launched in 2020, Clean Age, a gen Z-focused personal care brand created to be better for consumers and the planet, drew up a retail-centered distribution plan to secure a large grocer, large big-box outlet and...
Private-Label Platform Blanka Raises $2M To Ease Brands’ Ability To Bring Products To Market
In 2020, Kaylee Astle launched a short-lived sunscreen brand called Goodnight Moon, which gave her a window into the struggles of nascent beauty brands that most consumers, let alone entrepreneurs prior to their entrance into beauty,...
The Disjointed State Of Indie Beauty In 2023
It’s a topsy turvy time for indie beauty. While the pandemic instigated upheaval as retailers were forced to suspend store operations and supply chains were disrupted, it also sent customers searching for and purchasing beauty products online, leading...
Indie Beauty Check-Up: Brand Founders Give Their Reads On The Segment’s Health
According to NielsenIQ, indie beauty brands hold at least a quarter of the market share of every category in beauty. In cosmetics and nail care, the categories in which indie beauty brands hold the most share, the...
With Everything Under $10, Glossmetics Wants To Be The Go-To Brand For Price-Conscious Gen Z Shoppers
Brand incubator Gloss Ventures is making moves on several fronts. Its new brand Glossmetics, which sells skincare and tools for under $10, landed at Walmart Canada in January, where it’s already increased...
Walmart Adds Curie To Its Growing Indie Brand Roster
Curie is riding a wave of exposure into Walmart, where it’s hitting 4,300 stores with seven stockkeeping units in the megachain’s natural personal care selection. The mass-market retail rollout comes over a year since the brand pitched...
Does Amyris’s Bankruptcy Raise Red Flags About Beauty’s Love Affair With Biotechnology?
In June, Debut revealed it had closed a $34 million series B round led by L’Oréal’s venture capital arm, giving the beauty conglomerate an inside track on perhaps thousands of beauty and personal care ingredients...
