Rachel Brown
Beauty Brands Are Using The Term “Pro-Aging,” But Is The Industry Making Strides Against Ageism?
In the fight against ageism, which the American Psychological Association describes as “the last socially acceptable prejudice,” ageism appears to be winning—or at least landing major blows. According to an AARP survey, almost two-thirds of workers 45...
What It’s Like For Emerging Beauty Brands To Operate In A Higher Interest Rate Environment
Upon raising its key interest rate a quarter of a percentage point last week to about 5.1%, the highest rate in 16 years, the United States Federal Reserve indicated it could pause interest rate hikes...
This New Brand Harnesses The Power Of “Liquid Gold” Breast Milk To Reinvigorate The Skin
Following seven years of infertility struggles, Sarah Shafer had her daughter Evie in 2016. “We really thought for a long time it wasn’t going to happen for us. She was this miracle,” she recalls. “I just wanted everything...
Groundbreaking Sustainable Makeup Brand Athr Beauty To Close
Athr Beauty, a clean makeup brand that accomplished many firsts for sustainable beauty, will shutter its operations in July. Launched as Aether Beauty in 2018 by Tiila Abbitt, a former senior director of product development at Sephora,...
How The Hair Lab By Strands Made Haircare Customization Work At Walmart
There are countless tales of people learning from genomics company 23andMe that they aren’t who they thought they were. They might’ve had inaccurate ideas about where their ancestors came from or discovered their spouse is...
Indie Beauty Brands Are Already Using AI In A Big Way. Here’s How.
For the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 beauty entrepreneurs, executives, public relations professionals and marketing specialists the following questions: Will you use AI in your business? Why or...
As Consumers Get Candid About Aging, Ulta Beauty Spotlights Products For Its Impacts On Hair In Chain-Wide Displays
Dating back centuries, beauty businesses have sold products promising to counter the impacts of aging on the skin, whether they’re wrinkling, puckering, sagging or spotting, but the skin isn’t alone in being tormented by time. As they get...
