Brands Disrupt The Dandruff Category As OTC Products Continue To Proliferate

In the campaign for its new Anti-Dandruff Shampoo, Procter & Gamble-owned haircare brand Ouai calls upon consumers to “do more than drugstore,” a phrase that underscores the opening it detects to move consumers up the beauty industry...

Peach & Lily’s First-Ever Brand Campaign Lets NYC Subway Riders In On People’s Skin Secrets

In a spot for Peach & Lily’s new advertising campaign called “Beauty without Secrets,” Alicia Yoon, founder and CEO of the skincare brand, reads a letter from a fellow mother that confesses, “As happy as I was...

Jupiter Takes An Inside-Out Approach To Scalp Care With New Supplement

Jupiter is getting to the root of scalp health with a new supplement that has roots— ashwagandha and turmeric roots, to be specific—as well as vitamins biotin, palmitate, ascorbic acid and more. Priced at $35 on subscription...

Ancora Holdings Shutters Vapour Beauty And Taos AER

Vapour Beauty is the latest brand to call it quits. The groundbreaking clean cosmetics and skincare brand announced it will end operations via email and social media. A poetic social media message posted three days ago...

Former Follain VP Cristina Bagozzi Launches Mood-Enhancing Clean Fragrance Brand Emmotiv

When Cristina Bagozzi was 11, she moved from Romania to the United States with her parents, who were fleeing their home country’s economic instability four years after the communist regime was toppled in the Romanian Revolution of 1989....

Indie Beauty Brands Share Their Big (And Small) Business Goals For 2023

Since the start of the pandemic, uncertainty has been a business constant. Heading into next year, with the economy and the state of indie beauty rocky, the uncertainty is by no means fading. Amid it, indie beauty...

Inside The Healing Company’s Push To Grow Its Portfolio To 15 Brands In Three Years

The defective healthcare system leaves people searching for solutions to everyday issues. The Healing Company believes it can be a major force in providing those solutions. Founded by Anabel Oelmann, a former model and supplement entrepreneur,...