Rachel Brown
Like Consumers, Many Beauty Investors Love Dupes
As dupe brands continue to expand (see MCoBeauty’s and Timeless Skin Care’s recent Target launches and Dossier’s attempt to push beyond imitation), Sandra Nait-Amer, managing director at financial services firm Rothschild &...
All In On Weight Loss, Hims & Hers Shakes Up Teledermatology With Sudden Closure Of Apostrophe
Hims & Hers spent an estimated $16 million to run a 60-second Super Bowl commercial on Feb. 9 in which, against the backdrop of Childish Gambino’s “This is America,” it railed against the American health care...
Indie Beauty Dish: Brand Closures, Launches, Expansions And More From February 2025
Heba Maksad, who’s been a hairstylist for more than 19 years, has launched vivid haircare brand Vollie with a five-product collection, including three liquid products—$44 hair mask Super Soft, $60 hair oil Dream Defender and $48 hair...
Bootstrapped Brand Persona Makes Its Long-Awaited Store Debut At Ulta Beauty After 7 Years Online
After seven years on Ulta Beauty’s website, Persona has finally arrived in the beauty specialty chain’s stores. The brand is being showcased on new Icons endcaps in 1,170-plus locations, where it’s joining Polite...
Despite Political Pushback In The Country, Gender Inclusive Brand Good Light Achieves Major Ulta Beauty Expansion
A month after President Donald Trump signed an executive order to make the gender binary the official position of the United States, Good Light, a clean skincare brand with the slogan, “beauty beyond the binary,”...
L’Oréal Divests Pathbreaking Textured Haircare Brand Carol’s Daughter To Joe Wong And Founder Lisa Price
When L’Oréal bought Carol’s Daughter in 2014, it heralded the deal as momentous for the “premier American multicultural brand” and pioneer of the natural beauty movement. Now, L’Oréal has unwound the deal...
This New Sustainable Brand At Target Is Making Women’s Shaving Sexier Than Ever
With understated eco-conscious design, unapologetic marketing and broad distribution, Nimbi aims to make a big statement in the women’s shaving market. The British brand has landed in 900-plus Target locations with sleek plastic-free...
