Rachel Brown

Is DTC Dead? Not To Emerging Beauty Brands
En route to Sephora, Hailey Bieber’s Peptide Lip Tint-powered brand Rhode generated $90 million in revenue from its website in the final two months of 2024, according to figures YipitData provided the publication Puck, which broke the...

With Timeless Launch, Target Doubles Down On Dupe Strategy
An immigrant from Guatemala, Bianca Castellanos got a fulfillment job in 1978 at Aida Grey Institute De Beaute, a skincare studio on Rodeo Drive in Beverly Hills that extended to over 100 franchises worldwide presided over by Grey, one...

Products, Services And Practices Founders Are Trying To Live Longer And Healthier
It’s an occupational hazard for beauty and wellness brand founders to be experimenting with or at the very least investigating the latest in beauty and wellness. As a result, they’re often excellent sources for recommendations about emerging products,...

Breakthru Beauty’s Allison Slater Ray And Lisa Motzko Hamilton On Why Chasing Trends And Virality Can Hurt Brands
Combined, Allison Slater Ray and Lisa Motzko Hamilton, co-founders of new consultancy Breakthru Beauty, have been in the beauty and retail industries for more than 50 years. They met through IT Cosmetics when Slater Ray was SVP...

Former Le Labo Exec Emilie Mascarell Gives Refillable Hand Soap The Luxury Treatment
With her new eponymous brand, fragrance industry veteran Emilie Mascarell envisions people coming for the experience and staying with refills. Maison Mascarell is launching today with silky, non-drying French-made hand soap smelling of...

What’s In And Out For Fragrance This Year
Fragrance registered the steepest sales growth of any beauty category in 2024. In the first nine months of the year, market research firm Circana’s sales estimates show it up 14% in prestige and 2% in mass. As...

Salon Stalwart Tricoci Steps Into Scalp Care With Clinical Luxury Brand Nutrire
After nearly 50 years in the salon business, Tricoci is venturing into scalp care with Nutrire, a new brand bringing clinical luxury positioning to the hot category that’s adopted a skincare approach to haircare....