Armpits Are The Latest Beauty Industry Hot Zone

Most people don’t use more than one or two topical products for their armpits: deodorant and possibly shaving cream every so often. But brands are enlarging the universe of armpit products and elevating lowly pits to star status...

Is The Wellness Industry Backsliding On Body Positivity?

Gwyneth Paltrow, perhaps today’s biggest celebrity wellness influencer, recently received backlash for stating on the podcast “The Art of Being Well” that she eats only two meals a day: “bone...

How Spas Can Serve Trans And Nonbinary People

When Christian Young, a 42-year-old trans man in Missouri, schedules massages, he often mentions his gender identity. “I just start by saying I’m interested in booking a session and, in addition to whatever physical thing I...

What Version Of Sex Is Sexual Wellness Selling?

Items such as vibrators and lubricants were historically sold almost exclusively in sex shops, hidden from people who didn’t seek them out. Nowadays, though, the sex products industry is increasingly merging with the wellness industry. Sex toys are...

Indie Brands Are Making Sexual Wellness More Inclusive For LGBTQIA+ Consumers

Before founding Cake, a sexual wellness brand selling lubricants, condoms and toys, Mitch Orkis had trouble buying lube as a gay man using it for anal sex....

Brands Get Involved In The Growing Movement To Implement Workplace Menstrual Leave

Natalia Santiesteban-Mosquera, a 40-year-old consultant in Bogotá, Colombia who suffers from uterine fibroids, remembers enduring painful, heavy periods in a cold office that made the experience more agonizing. “It was very uncomfortable to change pads and sometimes clothes...

Many Brands Have Spoken Out In Support Of Abortion Access. Where Do They Stand On Parental Leave?

After the United States Supreme Court overturned Roe v. Wade, beauty and wellness brands took to social media to express their opposition to the decision and support for reproductive rights. Several pledged money to organizations providing abortions,...