Will Indie Beauty Brands Take Sides In The Upcoming US Presidential Election?
As the United States plunges into the presidential primaries, its divisions are being laid bare in communities across the country, polling data, Twitter posts and Democratic presidential candidate debates, which start up again today. Brand founders operating within the contentious political climate are faced with a choice between being vocal about their ...
What Smaller Brands And Retailers Can Learn From Sephora’s Diversity Training
In April, the pop singer SZA tweeted that a Sephora employee called security on her while she was shopping at a store in Calabasas, Calif. Following the incident, Sephora closed its locations for an hour-long diversity training on June 5 timed with the retailer’s “We Belong To Something Beautiful” campaign and in ...
How Body Positive Is The Beauty Industry Really?
In September 2004, Dove unveiled its groundbreaking Campaign for Real Beauty with an ad for thigh-firming cream. It featured bigger than average models posing in lingerie alongside the words, “New Dove Firming. As tested on real curves.” The contradiction inherent in telling women to feel comfortable in their skin, yet make it firmer wasn’t ...
Why Beauty Industry Veterans Are Leaving Big Corporations For Entrepreneurial Endeavors
Derek Chase spent a decade of his career at L’Oréal and Johnson & Johnson working on such esteemed brands as Kiehl’s Since 1851, Garnier, Essie, Neutrogena, Maybelline and Baxter of California. While he admired the heritages of the properties and valued his colleagues, operating inside conglomerates hemmed in Chase’s edgier health-seeking propensities. He says, ...
Sexual Health Companies Confront Business Obstacles From Social Media Advertising Bans
Kris Fretz, founder and CMO of Emojibator, has been banned from promoting content on Facebook, Instagram, Twitter, Snapchat and Pinterest since her sex toy company’s first day of business in August 2016. Even when she uses non-explicit images like eggplant emojis in place of vibrators, its Facebook ads are rejected before she even ...
How Millennials Are Changing Their Beauty Habits As They Approach 40 (Or Not)
Aging is a given. How you respond to it is not. As the older contingent of the millennial generation born from 1980 to 1995 approaches 40, many are embracing the crow’s feet, gray hair and extra pounds that come with crossing into the decade in which Maya Angelou said she dropped pretense. They’re gravitating ...