The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?

Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it. “My general...

Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare

Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle...

Armpits Are The Latest Beauty Industry Hot Zone

Most people don’t use more than one or two topical products for their armpits: deodorant and possibly shaving cream every so often. But brands are enlarging the universe of armpit products and elevating lowly pits to star status...

Is The Wellness Industry Backsliding On Body Positivity?

Gwyneth Paltrow, perhaps today’s biggest celebrity wellness influencer, recently received backlash for stating on the podcast “The Art of Being Well” that she eats only two meals a day: “bone...

How Spas Can Serve Trans And Nonbinary People

When Christian Young, a 42-year-old trans man in Missouri, schedules massages, he often mentions his gender identity. “I just start by saying I’m interested in booking a session and, in addition to whatever physical thing I...

What Version Of Sex Is Sexual Wellness Selling?

Items such as vibrators and lubricants were historically sold almost exclusively in sex shops, hidden from people who didn’t seek them out. Nowadays, though, the sex products industry is increasingly merging with the wellness industry. Sex toys are...

Indie Brands Are Making Sexual Wellness More Inclusive For LGBTQIA+ Consumers

Before founding Cake, a sexual wellness brand selling lubricants, condoms and toys, Mitch Orkis had trouble buying lube as a gay man using it for anal sex....