Taylor Bryant

Luxury Fragrance Brand Chémin Creates A More Affordable Collection For Its First Retail Partnership
Chémin has entered J.C. Penney, marking its first retail partnership. The fragrance brand has rolled out to 50 of the department store retailer’s top fragrance doors, including locations in Arizona, Maryland and New Jersey, with a collection...

New Scalp And Hair Brand Trusse Beauty Is Building Consumer Trust By Committing To Ethical Marketing
Christian Maxwell’s decision to cut off her hair 15 years ago is the reason she’s an entrepreneur today. The big chop led to her sharing her natural hair journey on YouTube and that in turn led to her...

Forthcoming Body Coverage Brand Deeper Recognizes That Black Girls Self-Tan, Too
In summer 2022, the apparently novel idea that Black girls self-tan went viral. Byrdie covered the trend, a Teen Vogue writer put products to the test, and people flocked to TikTok to share their experiences and...

E.l.f. Beauty’s “Mean Girls” Product Placement Is Getting Dragged On Social Media. How Could It Have Done Better?
“Mean Girls” viewers are calling out E.l.f. Beauty’s product placement as very un-fetch. Compared to the 2004 blockbuster and subsequent musical it’s based on, the recently released movie musical dials up the brand integration and sprinkles...

New Brand Jing Botanics Brings An Eastern Flair To Scalp Care
Jing Botanics is bringing an Eastern flair to the hot scalp care category. Launching with a single product, $48 The Revitalizing Hair and Scalp Serum, the new luxury brand combines traditional Chinese medicine with science to merge...

Inspired By The Culture Of His Barbershop, Serial Entrepreneur Houston White’s Grooming Brand Could Reach $25M In Sales This Year
Shortly after Houston White established Fresh, a barbershop in the Camdentown neighborhood of Minneapolis, in 2007, he formulated a pomade for his clients that’s blossomed into Fresh by Houston White, an 11-product face, hair and body collection...

Sir Candle Man On The Brands And Trends He Thinks Are Fire
If you want to know what colognes will make you smell like a boss—Welton Iconic Amber Oud, Tom Ford Ébène Fumé, Parfums De Marly Haltane, Frederic Malle Promise and Marc-Antoine Barrois Ganymede (“It’s very CEO of a conglomerate!”)—or...