Palette by Pak Founder Kate Westad Believes Refill Is The New Recycle

While packing for a trip to Paris last year, Minneapolis resident Kate Westad was frustrated by the number of travel-sized products she had to bring to meet her beauty needs. They were wasteful and occupied a ton of...

Lumin Wants Personal Grooming To Be As Important As Working Out For Men

If you ask women about the men in their lives, they’re likely to report they need a ton of guidance. When it comes to personal maintenance, Richard Hong and Darwish Gani agree. The pair established Lumin in summer...

Influencer Marketing: Strategies For Indie Beauty Brands

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

The Big Lesson The Honey Pot Company Founder Thinks Entrepreneurs Can Learn From The Racist Backlash Against Target’s Ad Spotlighting Her Brand

On March 1, about a month after Target introduced a television commercial starring The Honey Pot Company founder Beatrice Dixon as part of its “Founders We Believe In” series, thousands and thousands of negative reviews for the feminine...

With National TV Ads And A Spotlight On Salons, Mayvenn Aims To Be Much More Than A Hair Extensions Brand

Mayvenn has a new style, and it’s not shy about flaunting it. Founded by Diishan Imira, the company has been selling human hair wigs and extensions via professional hairstylists and its website since 2014. Now, he’s shifting...

Lunata Beauty Heats Up The Haircare Tool Segment With Its Cordless Styler

Lunata Beauty co-founders Stacey Boguslavskaya’s and Monica Abramov’s aha moment came when they were on a business trip in Ireland. Boguslavskaya recounts, “To save money, we both bought two carry-ons, and I called up Monica and said,...

Rozes Beauty Encourages Consumers To Drink Their Way To Good Skin

After finishing college, Miranda Li found herself with a problem common to recent graduates: She was struggling to find a job she was passionate about. The fact that Li was a Canadian citizen living in the United States...