Harlem Renaissance-Inspired Harlem Perfume Co. Brings Cultural Storytelling to Sephora’s Fragrance Assortment

Harlem Perfume Co., a brand inspired by the Harlem Renaissance that was a member of Sephora’s 2024 Accelerate cohort, is joining the beauty specialty retailer’s fragrance assortment at a strong moment for the category. Sephora is kicking...

Beauty Industry Vet Dustin Lujan Sources Fragrances Worldwide For Manhattan Boutique Emanuel New York

“We’re working with brands that are not well-known, but we feel should be well-known,” says Dustin Lujan, who founded the new beauty and fashion store Emanuel New York with his business and life partner, the designer Victor...

New Acne Brand Banu Skin Launches At Sephora

Banu Skin, a new skincare brand for people with acne-prone skin, is launching on Sephora’s website and its own. A member of the beauty specialty retailer’s 2024 Accelerate cohort, it’s premiering with three products: $30 Chamomile Jelly...

Can Haircare Keep Its Big Mo?

Haircare is on the up and up. Sales in the category grew 6.6% last year to $21.7 billion, according to market research firm Circana. And Greg Starkman, co-founder of haircare brand Innersense Organic Beauty,...

Why Tower 28’s “No White Cast” Mineral Sunscreen Backfired—And How Brands Can Do Better

Tower 28 has apologized for claiming its new SOS FaceGuard SPF 30 Mineral Sunscreen has a universal tint and leaves no white cast after cosmetic chemists and influencers, including Julian Sass, Aba Asante and

The Real Cost Of PR For Indie Beauty Brands—And What They Get For It

In a May 20 post on TikTok as part of her “Founder Diaries” content series, Poom Cosmetics founder Irene Ham recapped a meeting she had with an unnamed public relations agency in which the agency quoted...

Aussie Fragrance Brand Smooch Body Comes For Sol De Janeiro Customers As It Expands To The US

As body mists proliferate in beauty, Aussie fragrance brand Smooch Body wants to give American fans of them another alternative to Sol de Janeiro. The 2-year-old specialist in body mists has arrived in the United States via...