Three Critical Steps For Bringing A Beauty Product To Market

Before brands forecast finances, settle on channel strategies and venture out into the market, Elena DiGiovanni, strategy and corporate development specialist at Beauty Independent parent company Indie Beauty Media Group, recommends they ponder the following question: “Who do...

Essential Steps For Building A Beauty Brand

When Danish-born Kirsten Kjaer Weis started her brand journey in the early 2000s, she admits she was completely unprepared. While working as a makeup artist in New York City, she noticed a lot of models were dealing...

How Emilie Heathe Is Evolving From An Upscale Clean Nail Polish Line To A Lifestyle Brand

Most kids just want to fit in. That proved to be hard for Emily Heath Rudman, who was adopted from Korea at four months old by white parents. “As an Asian kid growing up, it was wonderful, but,...

Is Wellness A Pandemic-Proof Category? The Nue Co., Tea Drops And Lola Founders Weigh In On Its Resilience

The pandemic has changed the way beauty and wellness brands—both indie and otherwise—do business. Jordan Gaspar, president and managing partner of AF Ventures, Jordana Kier, co-founder of Lola, Sashee Chandran, founder and...

How Tracey Pickett Turned Bad Luck Into A Business On Track To Surpass $2M In Sales This Year

For Tracey Pickett’s entire life, she’s been afflicted by a beauty curse. “Virtually every time I go to the salon it rains,” she laments. “I even went to go get my hair done once on a sunny day,...

Meet The Black Entrepreneurs Fighting Discrimination In The Beauty Supply Sector

Beauty supply stores are staples of the Black community, places where women stock up on haircare items like relaxers, edge control, extensions, wigs and a hodgepodge of other products. Quantity, though, doesn’t necessarily equal quality. Brittney Ogike, who...

Etsy Is Back For Beauty In A Big Way—But It’s Not Without Problems

On April 3, when the White House Coronavirus Task Force and the Centers for Disease Control and Prevention recommended people wear cloth face coverings in public, the race was on to respond to the rush in demand for...