How Aluminum-Free Deodorant Brands Are Holding Up During The Pandemic

Beauty editors differ on Fenty Skin, but they’ve come together on one recommendation amid the pandemic: Now is the time to try natural deodorant. Mostly away from the office, people don’t have to worry they’ll...

Five Big Challenges To Developing Sustainable Beauty Brands

After beauty brands scrutinized ingredients they used, they began to examine the environmental impacts of those ingredients and the packaging housing them. While trying to maintain human beauty, the beauty industry often doesn’t do the same for the...

Hyper Skin Founder Desiree Verdejo On The Responsibility She Feels To Succeed As A Black Beauty Entrepreneur

If you’ve seen any recent list of Black-owned beauty brands, Hyper Skin features prominently. The attention put the brand on the radar of beauty consumers who didn’t know about it before, and it promptly sold out. But...

Palette by Pak Founder Kate Westad Believes Refill Is The New Recycle

While packing for a trip to Paris last year, Minneapolis resident Kate Westad was frustrated by the number of travel-sized products she had to bring to meet her beauty needs. They were wasteful and occupied a ton of...

Lumin Wants Personal Grooming To Be As Important As Working Out For Men

If you ask women about the men in their lives, they’re likely to report they need a ton of guidance. When it comes to personal maintenance, Richard Hong and Darwish Gani agree. The pair established Lumin in summer...

Influencer Marketing: Strategies For Indie Beauty Brands

With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...

The Big Lesson The Honey Pot Company Founder Thinks Entrepreneurs Can Learn From The Racist Backlash Against Target’s Ad Spotlighting Her Brand

On March 1, about a month after Target introduced a television commercial starring The Honey Pot Company founder Beatrice Dixon as part of its “Founders We Believe In” series, thousands and thousands of negative reviews for the feminine...