Taylor Bryant
With $2.9M In Funding, Vibrant Plastic-Free Mexican Makeup Brand Aora Expands To The US
Mexico City-based sustainable makeup brand Aora has raised $1.4 million, increasing its total pre-seed funding to $2.9 million and setting it up for expansion in the United States, where it’s entered via e-commerce in advance of launching...
Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort
When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking...
Slayyy Hair Becomes First Black-Owned Braiding Hair Brand At Target
Target is expanding its synthetic hair offering with Slayyy Hair, the first Black-owned braiding hair brand available at the big-box chain. Its itch-free pre-stretched braiding hair in the varieties 1 Black Stallion, 27 Pecan, Merlot, 30 Spice,...
The Hottest Fragrances And Trends At Indie Perfume Shops Across The Country
Even in the age of Amazon and TikTok, where #PerfumeTok has lured billions of views, the vast majority of perfume purchases occur offline. “No matter how convenient online shopping gets, brick-and-mortar really isn’t going away,”...
With Ulta Beauty Partnership, Naked Sundays Is The Latest Australian Sun Care Brand Expanding Stateside
Sun care brands born in Australia, a country with among the highest rates of skin cancer in the world and a robust sunscreen manufacturing sector, are charging into the United States, the largest market for sunscreen globally.
Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How.
As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and...
Yendy Skin’s Adobe Advertising Partnership Drives Global Brand Recognition And 300% Sales Growth
Yendy Skin founder Julian Boaitey first discovered the Adobe advertising campaign he stars in had gone live through his friends and family, who blew up his phone with texts that they spotted it on Disney Plus, Netflix,...
