Taylor Bryant
Influencer Marketing: Strategies For Indie Beauty Brands
With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...
The Big Lesson The Honey Pot Company Founder Thinks Entrepreneurs Can Learn From The Racist Backlash Against Target’s Ad Spotlighting Her Brand
On March 1, about a month after Target introduced a television commercial starring The Honey Pot Company founder Beatrice Dixon as part of its “Founders We Believe In” series, thousands and thousands of negative reviews for the feminine...
With National TV Ads And A Spotlight On Salons, Mayvenn Aims To Be Much More Than A Hair Extensions Brand
Mayvenn has a new style, and it’s not shy about flaunting it. Founded by Diishan Imira, the company has been selling human hair wigs and extensions via professional hairstylists and its website since 2014. Now, he’s shifting...
Lunata Beauty Heats Up The Haircare Tool Segment With Its Cordless Styler
Lunata Beauty co-founders Stacey Boguslavskaya’s and Monica Abramov’s aha moment came when they were on a business trip in Ireland. Boguslavskaya recounts, “To save money, we both bought two carry-ons, and I called up Monica and said,...
Rozes Beauty Encourages Consumers To Drink Their Way To Good Skin
After finishing college, Miranda Li found herself with a problem common to recent graduates: She was struggling to find a job she was passionate about. The fact that Li was a Canadian citizen living in the United States...
Actress Tia Mowry Is Getting Into The Supplement Business With New Brand Anser
Like many of us, actress Tia Mowry’s parents told her to take her vitamins when she was a kid. As she got older, though, vitamins became less of a priority. “When I went into high school and throughout...
Meet One Of European Beauty Retailer Douglas’s Major New Skincare Discoveries
Even for an expert, a new experience can be a game changer. When longtime aromatherapist Dafna Shaham visited India in 2000, she started to connect the dots between her practice and Ayurveda, the traditional system of medicine that...
