Ace Beauté Enters Ulta Beauty With New Magnetic Lashes

Growing up in Nigeria, Niye Aniekan-Attang learned about the power of makeup from her grandmother. “Every morning she would get up and put on her makeup, even though she never went anywhere most of the time,” she says....

Just B Is Out To Make Makeup Easier For South Asian Consumers—And Everyone Else, Too

Bina Khan and Madiha Chan have what Khan affectionately calls a “long, sweet association.” A makeup artist for 25 years, Khan did Chan’s makeup for her wedding nearly 10 years ago and went on to handle Chan’s sisters’...

Most Beauty Products Become Trash. Brands Are Increasingly Making Mascaras That Don’t Have To.

Even the most minimalist makeup consumer doesn’t skip mascara. The lash lifter is perennially popular and making a better one is the dream of practically every cosmetics brand that comes to market. According to data for the United...

Dr. Dennis Gross Skincare Co-Founder Carrie Gross On How The Brand Has Remained Relevant For Decades

While Dr. Dennis Gross Skincare features the name of the practicing dermatologist and skin cancer researcher that launched it more than two decades ago, Gross’s wife Carrie is the brains behind a lot of its operations. She...

J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail

More than 170 beauty brands across the mass, prestige and masstige sectors will debut at 10 J.C. Penney in-store beauty shops and online on Tuesday in a rollout that will mark one of the more intriguing experiments in...

Curly Haircare Rocket Ship LUS Brands Brings On Beauty Vet As CMO To Gear Up For More Growth

Sahar Saidi founded LUS Brands in 2017 with a $30,000 bank loan and two part-time contractors. One helped with customer service, the other with Facebook advertising. “I wore many hats in the early days,” she recounts. Four...

Soshe Beauty Is Out To Make Refilling Mascara Easy With Shipping Fee-Free Subscriptions

Three years ago, as Sahar Rohani entered her sophomore year at USC, she decided to make changes in her daily routine to reduce its environmental footprint. She turned to her makeup stash first. “I realized I had so...