Four Things To Know About The Changing UK Beauty Market

Despite challenges brought on by the pandemic and Brexit that caused GDP in the United Kingdom to drop 10%, the country is still one of the largest beauty markets in the world, estimated by Mintel to be...

Credo And MOB Beauty Create Pact To Help Solve The Beauty Industry’s Recycling Problem

Before municipal recycling existed and way before MOB Beauty was created, former MAC chief chemist and managing director Victor Casale was involved in a Back-to-MAC program incentivizing customers to return at least six pieces of packaging in...

Why Apto Skincare Underwent A Major Sustainable Rebrand In The Middle Of The Pandemic

Apto Skincare founder Marta Cros landed in the Dominican Republic in March 2020 with a shared suitcase for herself, her husband and their two kids. Then, the pandemic hit, and the borders closed. Cros’s one-week vacation stretched...

What Consumers Are Searching For When It Comes To Sustainable Beauty

If there’s one thing the panelists at Hairstory’s recent Sustainability Beauty Summit could agree on, it’s that there’s a lot of work that needs to be done in the eco-conscious space, whether it’s...

Sun Protection Brands View Gwyneth Paltrow’s Spotty Sunscreen Application Going Viral As A Teaching Moment

Gwyneth Paltrow recently came under fire for something unrelated to exploding vagina-themed candles or unsubstantiated claims about yoni eggs.  Last week, after Vogue posted a video of the Goop founder and actress sharing...

Popular TikTok Brand Trademark Beauty Aims To Be The Zara Of Haircare

Growing up, Joseph Maine took his older brother duties seriously. He would help his sister Sabrina get ready for school and church, which often involved recreating hairstyles worn by Disney Channel characters. When he wasn’t doing his sister’s...

Terre & Botanique Wants To Make Wash Day Sustainable

When Stephanie Moody began her natural hair journey five years ago, it wasn’t without issues. She dealt with itchy and flaky scalp, and extremely dry hair. Moody checked out YouTube tutorials to gather...