Taylor Bryant
Indian Beauty Steps Onto The World Stage
Long before Mumbai-based Indē Wild’s launch event on April 9 at Sephora’s Fifth Avenue store in New York City began at 2 p.m., the line stretched several blocks as 5,000 fans poured into the location and quickly...
How The Creative Agency Behind Reale Actives And Rare Beauty Builds Successful Beauty Brands
What do Rare Beauty, Fenty Beauty, Isima, Tilt Beauty, Marc Jacobs Beauty, One/Size, Point of View, R.e.m. Beauty and Reale Actives have in common? Beyond appearing on beauty inspiration boards everywhere, they were all built by...
The Steam Bar Lands At Sephora With A New Approach To Scalp Care
Sephora is capitalizing on scalp care’s momentum with a new twist on the category: The Steam Bar. Centered on supporting the scalp microbiome through steaming rituals, the British brand, which participated in Sephora’s Accelerate program last year,...
The Next Generation Of Scalp Care Brands
Scalp care’s pandemic-era rise was no blip. Sales continue to climb, investors are backing the category and a new wave of brands is entering the market with dermatologist, trichologist and clinically minded positioning. Market research firm Circana...
Less Is More: A Strategic Guide To Cutting SKUs
When co-founders Connie Lo and Laura Thompson decided to cut the lowest-performing 15% to 20% of Three Ships‘ stockkeeping units last year, it was a risk they weren’t entirely sure would pay off. They were concerned the...
Biology Lands At Sprouts, Bringing Functional Fragrance To The Natural Grocery Aisle
Now, you can stock up on Biology Fragrances while picking up organic eggs, plant-based ranch dressing, avocados and bulk nuts at Sprouts, where the functional fragrance brand is arriving at around 485 stores nationwide. The chain-wide rollout...
The Black Beauty Club’s Tomi Talabi On The Structural Undervaluation Of Black Beauty
Long before Tomi Talabi entered the workforce, her understanding of beauty was informed by an upbringing spread between Lagos, London and New York, with early experiences that grounded it in daily rituals rather than products. Later, in roles...
