How Lawless Beauty’s Forget The Filler Lip Plumping Line Smoothing Gloss Became A Smash Hit

When Sephora told Lawless Beauty founder Annie Lawless that plumping was going to be the next big thing in makeup, Lawless president Rachel Shelowitz says she didn’t immediately jump on the bandwagon. Shelowitz explains, “She truly despises the idea of doing...

The Frontal Queen Doesn’t Want To Look Or Be Like Any Other Wig And Wig Care Brand

One of hairstylist Adey Heyman’s clients nicknamed her “the frontal queen” in a nod to her skills installing lace front wigs. In 2020, she leveraged her wig knowledge to launch a lace melting spray now called It’s Giving...

Plastic-Free Brand The Refig Wants To Take The BS Out Of Curly Hair Routines

When The Refig founder Tanya Perkins started making haircare eight years ago, she wanted clean products that saved time while not exacerbating her autoimmune condition. “A lot of the brands out there will tell you you’ve got to do five...

Chemistry Professor Leyte Winfield Gives Us The Inside Scoop On Spelman College’s Cosmetic Science Certification

As part of its online education platform eSpelman, Atlanta’s Spelman College, the leading historically Black college for women, has introduced a cosmetic science certification program conceptualized by chemistry and biochemistry professor Leyte Winfield. In a video about the program,...

Superzero Enters Sephora With A New Look, Kicks Off TikTok Campaign To Support The Launch

Plastic-free haircare bar brand Superzero has landed on Sephora’s website and hopes to be placed on its store shelves in the near future. “On our side, we really love Sephora’s credibility for beauty that performs and also their...

Emerging Beauty’s Brightest Executives

Founders are typically in the spotlight at indie beauty brands, but they rarely build a strong business without a strong team. Today, we’re turning the spotlight onto members of their teams, including executives guiding operations, marketing,...

New Gender Barrier-Busting Brand Good Weird Invites Beauty Novices To Get Weird With It

With Good Weird, founders Jon Wormser and Stephen Yaseen are welcoming beauty industry outsiders. The pair started working on the new brand two years ago after Wormser went on a frustratingly fruitless hunt for a solution to...