Brands
SV Labs Creates Launch Lab Manufacturing Platform To Help Brands Capitalize On Buzz
For beauty brands, the race to stay relevant is faster than ever. TikTok-driven micro-trends, influencer collaborations and limited-run drops can explode in hours, leaving them scrambling to keep pace. E-commerce now accounts for...
Verdoie Launches In Retail With Ambitions To Become A Major Mover In Mushroom Beauty And Wellness
After starting in direct-to-consumer distribution in January, Verdoie is putting down roots—or, the parlance of root-free mushrooms, hyphae—by entering retail at Credo Beauty and Pharmacie Continent 7ème. The mushroom-powered Paris-based skincare and wellness brand has arrived on...
New Studio Bridges The Gap Between Indie Beauty Brands And Contract Manufacturing
Advising tens of indie beauty brands at her consultancy Beauty Founders Agency, Melissa Hibbért has discovered they struggle to secure contract manufacturers attentive to them and willing to take them on as customers at order...
The Anti-Trend Philosophy That Turned Nearly 30-Year-Old OSEA Malibu Into An Overnight Success
OSEA Malibu turns 30 years old next year, but its business rooted in seaweed-powered skincare, sustainability and expert-led entrepreneurship has never been more current. Launched by spa director-turned-founder Jenefer Palmer and scaled...
Rhode, Maëlys And Phlur Top Consumer Edge’s List Of Fastest-Growing DTC Beauty Companies For 2025
Celebrity-driven and viral beauty brands, including Hailey Bieber’s Rhode, Maëlys and Phlur, have had the strongest direct-to-consumer sales growth in beauty this year, according to a new report by data analytics firm Consumer Edge on the...
Athena Club Founders Launch House Of Atlas To Disrupt Men’s Shaving And Personal Care
The his-and-hers shaving market has a new coupling with the launch of House of Atlas from the husband-and-wife team behind Athena Club, Maria and Charles Desmarais. New York-based House of Atlas is...
