Brand Report

Skincare Brand TwinMedix Brings On Makeup Artist James Vincent As Creative Director As Its Consumer And Retail Reach Broadens
YouTubers, Instagrammers, egirls, it’s tough to keep up with who’s hot on social media, but celebrity makeup artists have remained relevant since the dawn of Hollywood. Recognizing the sustained importance of professional beautifiers, skincare brand TwinMedix has...

IBMG Heralds First-Ever Week Of Independent Beauty
As Indie Beauty Media Group celebrates the five year anniversary of its marquee event, the New York edition of Indie Beauty Expo at Pier 94 on Aug. 21 and 22, the...

Former Smashbox Exec Michele Gough Baril Launches Skincare-Makeup Hybrid Range Iris&Romeo
When Michele Gough Baril met rescued racehorse Romeo, she decided to ride off into the sunset, leaving her high-powered beauty career behind her. Now, after a few years of quiet reflection, horseback riding and shoveling manure, she’s decided...

“IRL Is Better Than URL”: Prose Takes Content Beyond Its Blog And Instagram Feed With Print Magazine At Length
“Our generation is tired of social media, and everything being digital and on a screen,” says 24-year-old Emily Bowen, editorial assistant for custom haircare brand Prose’s new magazine At Length. “IRL is better than URL, for...

Founded By Psychotherapist Charlotte Ferguson, Emerging Brand Disciple Connects Skincare To Mental Health
Self-care is a buzzy word right now, but the overall messaging is simple: How you take care of yourself (or don’t take care of yourself) can affect your wellbeing. From eating healthy to exercising to taking a break...

From The Maker Of Fairy Tales Hair Care, New Brand TBH Handles Preteen Body Odor, Oily Hair And Pimples
When Risa Barash started Fairy Tales Hair Care with her husband Robert in 1999, their children Jack and Ava weren’t born yet. In the two decades since its launch, the couple’s kids’ brand and their now-teenaged children...