Brand Report

BS Detector Estee Laundry Prognosticates About The State Of The Beauty Industry In 2019
In 2018, it wasn’t just scandalous political news that spread like head lice in a kindergarten classroom. In the beauty world, we watched the tone-deaf, thoughtless, underhanded and cantankerous moves of brands, influencers and industry...

Flaunt Body Is Launching With A Face Mask For The Bikini Line
Cameron Alexis Moore can thank a potential romantic encounter for giving her the idea for Flaunt Body, her soon-to-launch intimate skincare company. Prior to a date, she experienced a terrible reaction from shaving her bikini area with...

Move Over Jade Rollers: Selfkaire Launches With A Newfangled Tool Designed To Outperform Its Ancient Precursors
Kathy Chou, founder and CEO of Selfkaire, thinks jade rollers are so yesterday. Her brand has released what she believes is the beauty tool of tomorrow, a surgical steel implement designed to banish puffiness with a...

Belle En Argent Premieres With Glamorous Lip Glosses And Lipsticks For Discerning Clean Beauty Shoppers
Belle en Argent is the latest starlet in the theater of indie beauty brands. Inspired by motion picture sirens and creators, the upscale clean color cosmetics startup is putting lip merchandise in the spotlight for its premiere...

What The Passage Of The Farm Bill Means (And Doesn’t Mean) For CBD Beauty And Wellness Brands
There was a significant development in beauty’s biggest cause célèbre this week: Congress passed the Farm Bill proposing hemp legalization. If the President signs the legislation, hemp and products with ingredients like CBD...

New Brand Wiley Body Makes Baby Personal Care Millennial Mothers Will Want For Themselves
Graphic designers, friends and mothers Vanessa Wade and Jane Riley have created the brand they’d like to buy for their kids and themselves. That brand, Wiley Body, joins the swelling ranks of classy baby personal...