Brand Report
New Brand Wiley Body Makes Baby Personal Care Millennial Mothers Will Want For Themselves
Graphic designers, friends and mothers Vanessa Wade and Jane Riley have created the brand they’d like to buy for their kids and themselves. That brand, Wiley Body, joins the swelling ranks of classy baby personal...
J.P. Mastey, Who Made Grooming Covetable At Baxter Of California, Is Doing The Same For Natural Deodorant With New Brand Corpus
During his tenure as owner and president of Baxter of California, J.P. Mastey made premium men’s haircare, skincare, shave, body and lifestyle products chic and desirable through modern retro packaging, memorable scents and cutting-edge collaborations with the...
IBMG Introduces Innovation Showcases To Promote Indie Beauty
Indie Beauty Media Group is launching a series of Independent Innovation Showcases to help editors and retail buyers in key markets understand the acceleration of independent beauty around the globe. The...
Gender-Neutral Essential Oil Brand Happy Spritz Marches Happily Across The U.S. And Canada
Before creating Happy Spritz, husband and wife Michelle and Bram Hutchinson weren’t all that happy. Ascending the corporate ladder in the apparel industry, they battled stress, sleep deprivation and lack of focus. Seeking alternatives to pharmaceutical remedies...
Noto Botanics Set To Stretch Into Retail As Its Sales Soar At Wholesale
“I’ve never been satisfied with doing one thing, to my detriment sometimes, but it’s also something I’m proud of,” says Gloria Noto, makeup artist and founder of Noto Botanics. “I want to make things that I’m inspired...
Love, Sylvie Breaks The Fragrance Subscription Mold By Delivering A Different Trio Of Scents Every Season
Thirty U.S. perfume houses rebuffed Kristen Dumbeck, who was soliciting their help to make fragrances for Love, Sylvie, her seasonal subscription startup releasing three scents four times a year. They determined the mininums were too small, development...
