Vegamour Is A Multimillion-Dollar Hair-Wellness Brand No One’s Heard Of, But It’s Working To Change That

Vegamour has accumulated a hair-raising amount of sales in a short span of time without much notice. The direct-to-consumer lash, brow and hair growth brand is on track to hit $10 million in revenues this year after...

Myro Has Racked Up A 16,000-Person Waitlist And $2M In Funding To Prove Native Won’t Be The Only DTC Natural Deodorant Success Story

Do millennials stink differently than everyone else? Maybe not, but the products they want to use to banish their stench are different or at least that’s what Greg Laptevsky is banking on to grow his new Instagram-worthy natural...

Clean Cosmetics and Bath Enhancers Dominate Post-IBE NY 2018 Retail Buyer Survey

Retail buyers attending Indie Beauty Expo New York picked color cosmetics and bath-enhancing brands as their favorite finds from the trade show put on by Indie Beauty Media Group at Pier 26 last month. Representing a wide...

“Everything You Do Is Content”: Winky Lux, Lawless Beauty and Glossier Execs Discuss Engaging Consumers

“The publisher pain point for years was: Where are we going to find content? That’s now the brand’s pain point,” said Henry Davis, president and COO of Glossier, at Citi’s Consumer Disruptive Growth Conference last week....

Allyoos Is The Clean Haircare Equivalent Of Your Cool Cousin Who Knows The Awesomest Products And Loves To Share Them

Everyone’s on the inside at Allyoos, a forthcoming brand that strives to bring universality and family sensibilities to the sometimes highfalutin and exclusive clean corner of the beauty industry. “We care about quality the way our grandparents...

At 18-Years-Old, Twisted Bristle + Beauty Founder Alexandra Sorenson Has Already Experienced Plenty Twists And Turns Leading A Beauty Brand

Twisted Bristle + Beauty founder Alexandra Sorenson was destined to be an entrepreneur, even if her destiny didn’t take long to develop. The 18-year-old’s mother Amy started three businesses – a shirt and hat purveyor steeped in...