Brand Report
Former Sephora Product Developer Tiila Abbitt Takes On Conventional Cosmetics With Clean Brand Aether Beauty
Watch out Anastasia Beverly Hills, Kat Von D and Urban Decay. Aether Beauty is coming after your customers with a natural eyeshadow palette that doesn’t slack on performance. The founder of the new brand, Tiila Abbitt, understands...
Lullaby In A Tube: Kiss Kiss Goodnight Launches With Gentle Skincare For Newborns
There are many firsts in newborns’ lives. There are first sounds, snuggles, smiles, smells and sights. Kiss Kiss Goodnight hopes to provide the first skincare. The brand from Shelly Ann Winokur, a mom of three with advanced...
Could Herbivore Become America’s Biggest Natural Beauty Indie Export?
There may be no better example of the strength of the natural beauty segment than Herbivore. Seven years after launching modestly on Etsy, the brand is on pace for its revenues to jump 100% this...
After Just A Few Clicks, CrēmBar Whips Up Customized Facial Creams
Haven’t run across a facial cream on the skincare market that you’re crazy about? CrēmBar has a solution: Create one for yourself. The new bespoke beauty concept from the founders of direct-to-consumer pharmacy delivery service CaryRX allows...
Vegan, Cruelty-Free And Halal-Certified New Brand Muskaan Takes Its Seals Seriously And Lipsticks With A Smile
You don’t have to trust Muskaan that its ingredients pass muster. The new beauty brand has the certifications to prove it. Muskaan is verified Halal, vegan, cruelty- and gluten-free out of the gate, and in the process...
A Night For Green Beauty Goes Back To Its Digital Roots With An Online Event In August
A Night For Green Beauty, the brand-focused discovery and shopping event for people creating and buying green beauty, is back, founder Victoria Fantauzzi tells Beauty Independent in an exclusive interview. After a three-year hiatus,...
