Brand Report
Southern California Indie Beauty Businesses Scramble To Save Products Amid Wildfires
Beauty companies headquartered in Southern California, an area dense with indie beauty brands and retailers, are confronting the consequences of ongoing wildfires and preparing their businesses for future natural disasters. Flames have scorched at least 200,000 acres over...
Velvet Pops The Cork On Serious Skincare With A Not-So-Serious Attitude
Kate Lee has a dual professional personality. By day, she’s busy crunching numbers to evaluate clinical research as a health informatics analyst. By night, she dreams up beauty product formulas and packaging design for her emerging brand, Velvet,...
Indie Beauty Media Group Unveils Entrepreneurial Education Platform BeautyX
Indie Beauty Media Group is enhancing its educational programming with the introduction of BeautyX, an evolution of its CONNECT INDIE initiative providing knowledge and resources to beauty entrepreneurs through panel discussions and classes. BeautyX will kick off in...
Lau Botanicals Is (Almost) A Hawaiian Vacation In A Bottle
Lau Botanicals is bringing the spirit of Kauai to skincare. Launching late February, the brand from aesthetician Hillary Navarrette will release four products – Island Glow Serum, Awakening Cleansing Oil, Goddess Body Oil and Healing Propolis Balm –...
True Wild Botanics Tells A Personal And Personal Care Story Through Plants
Plants are intimately intertwined with the professional and personal lives of husband-and-wife Nisreen Azar and Scott Ward. The couple met through their careers — she’s an arborist and he runs a gardening business — and have joined forces...
Luna Noel’s Scents Come With Crystals To Give Off Good Vibes
Most fragrance brands focus on notes. Luna Noel brings frequency into the fragrance conversation. The new natural scent brand from close friends and medicinal aromatherapists Finnigan Jones and Lyndsey Johnson incorporates crystals into four so-called Earth Mood fragrances: Clouds,...
