Brand Report
The Latest IBE Anthology Preserves The Biggest Indie Beauty Expo Yet For Posterity
The New York edition of Indie Beauty Expo (IBE) in August was a watershed moment for two-year-old Indie Beauty Media Group (IBMG), IBE’s producer. It was the company’s biggest trade show ever, attracting 227 brands from more than 20...
Ojai Wild And The Allure Of California In Scents
Janna Sheehan captures California in a bottle. The artisan perfumer’s new brand Ojai Wild revolves around pure botanicals sourced from her home state that are extracted for scents using a 17th-century tincture process,...
Fillaree Advocates For The Use And Reuse Of Beauty Packaging With Refillable Bottles
Alyssa Cherry is the sort of person who asks for a compost bin for her birthday. So, it’s no surprise she’s become an emerging force in bringing refillable products to beauty retailers. Fillaree, the brand...
Founders Battle For Their Indie Beauty Brands As Wildfires Ravage Acre After Acre In Northern California
Flames continue to engulf large swaths of the idyllic Northern California wine country as devastating wildfires that have killed at least 40 people,...
A Trio Of Doctors Takes FixMD To QVC
FixMD isn’t a fan of hero ingredient worship. Launching on QVC by next month, the skincare brand from Las Vegas plastic surgeons Goesel Anson, Terry Higgins and Michael Edwards puts a panoply of antioxidants, stem...
This Sibling Duo Started A Simple Skincare Line For Unfussy Guys
Evenprime founder Koh Kim’s younger siblings Andrew and Jason gave her a window into the secrets of the opposite sex, including that guys don’t grasp skincare the way women who’ve been scouring beauty aisles since their pre-teen years...
