Brand Report
Natural Eczema Relief Brand Gently Soap Scores A Deal On “Shark Tank”
The public only saw a couple of minutes of Gently Soap founder Kristen Dunning’s pitch on “Shark Tank,” but it actually took two hours of cajoling for her to land a deal on the ABC business competition show....
6 Buzzy “Athbeauty” Brands To Put In Your Gym Bag
Roughly one in five Americans exercise daily—and many more are outfitted like they do. Lululemon crossed $1 billion in sales in 2011 and $8 billion last year based on interest in athleisure style whether its customers are...
What Happened When “The DTC Guy” Nik Sharma Bought And Completely Overhauled Body Care Brand Long Wknd
Just because he’s called “The DTC Guy” doesn’t mean every DTC brand’s business is a cinch for Nik Sharma. In fact, his own brand’s business has been anything but. The CEO of New...
Emerging Fragrance Brand FOOPE Targets Gen Z With Chaotic Creativity
Femi Oloruntoba practically has a gen Z focus group at his disposal made up of people related to him. The FOOPE founder, a fragrance fanatic who’s collected as many as 2,000 perfumes, has 12 nieces and nephews...
Unbound Created A Fake Brand To Expose Meta’s Unequal Treatment Of Ads For Women-Focused Sexual Products
Fitness bros on Facebook and Instagram were recently introduced to a new workout and recovery brand called Thunderthrust. It promoted massage and grip tools with darkly hued and aggressively worded advertisements targeting a mostly male demographic on...
UK Glossier Grant Recipient And Upscale Body Care Brand Koba Skincare Launches At Moda Operandi and Goop
Body care is a blossoming category, but Koba Skincare founder Thérèse M’Boungoubaya points out it tends to stop at the ankle. The foot care products that did exist disappointed her when she was hunting for products to...
