Brand Report
With A New Campaign Starring Chief Creative Officer Christopher Stoikos, Hardworking Gentleman Is Spreading A Message Of Nontoxic Masculinity
After going through five agencies, grooming brand Hardworking Gentleman hadn’t landed on an effective advertising strategy. Desperate, CEO and founder Reid Ryan decided to take matters into his own hands and last year enrolled in...
Derm-Founded Brand Doctor Rogers Restore Becomes Doctor Rogers Skin Care, Unveils Elevated Redesign
In her early years as a dermatologist, Heather Rogers encountered patients with reactions to Aquaphor, a product containing lanolin, a fatty substance found in sheep’s wool that’s common in ointments and was named allergen of the year...
New Owner Combines InStyler With Flower And Harry Josh Hair Tools Brands To Create InStyler Brands
After Hoziane acquired it last year, hair tools staple InStyler has been reorganized along with the brands Flower Hair Tools by Drew Barrymore and Harry Josh Pro Tools into a single entity called InStyler Brands....
From The Bathroom To The Bedroom, No Health Issue Is Too Taboo For My Girl Wellness
For chef and health coach Tayla Burke, who started building My Girl Wellness shortly after the pandemic hit the United States and launched it in 2021 with a trio of gut...
Beacon Awards 2023: Nominee Testimonials Now Open
With the Beacon Awards program, Beauty Independent aims to amplify voices in the independent beauty community. That’s why it’s crucial that members of our community get involved in the selection of winners. We’re asking that community—Beauty Independent’s amazing...
Uri And David Minkoff’s Amino-Focused Wellness Brand BodyHealth Launches At Erewhon Market
The Minkoff name has become synonymous with entrepreneurship. Rebecca Minkoff and her brother Uri co-founded the Rebecca Minkoff apparel brand, which sold to Sunrise Brands last year. While Uri was running the...
