Brand Report

How UK-Based Bleach London Is Using TikTok To Strengthen Its US Awareness
London-based hair color brand Bleach London, known for its at-home vegan hair color kits and salons, is looking to make its mark on the U.S. following a successful dozen years across the pond. Its viral TikTok...

Meet Miami’s Favorite CBD Brand, Vital Tonics
Growing up, Natalie Bustamante was told repeatedly by doctors that cannabis was a dangerous drug while writing her prescriptions for omeprazole, Lyrica, Ambien and a litany of other pharmaceuticals to help her deal with chronic health...

Apothékary Undergoes Rebrand And Is Projected To End The Year With $25M In Sales
Plant-based health and wellness brand Apothékary is undergoing a makeover that will include larger glass packaging with refillable pouches, an updated subscription service, new branding and a revamped customer experience model to address the brand’s biggest pain...

Makeup Brand LaBomme Beauty Rockets Into Retail At Urban Outfitters And Anthropologie
Urban Outfitters and Anthropologie were on LaBomme Beauty founder Brandie LaBomme’s vision board as she conceptualized her makeup brand in 2014 when the mom of three was pregnant with her first child. At the time, she recalls,...

Global Beauty Marketing Authority Susan Kim Tsui’s New Brand Norie Taps The Power Of Kimchi For Healthy Skin
Beauty industry veteran and Norie founder Susan Kim Tsui has a track record of guiding beauty companies in the United States and catapulting them to success. Over the past decade, she orchestrated marketing...

From Suicide Attempt To Brand Founder, Novara’s Reshona Jessamy Spreads Positivity Through Skincare
At 25, Reshona Jessamy nabbed a dream job as a lawyer, but her dream job slowly turned into a nightmare in a toxic work environment where she was undervalued and ultimately fired for no apparent reason. “That caused...