Brand Report
New Brand Añuli Skin Marries African Botanicals, Luxury Positioning, Minimalism And Rigor
People with darker skin tones classified as four, five or six on the Fitzpatrick scale have often been excluded from skincare product testing, but Añuli Skin founders Kelechi Onyemelukwe and Rishea Casselle wanted to make sure that wasn’t...
Hormonal Wellness Brand Wile Extends Retail Reach To CVS And Sprouts, Supports Growth With Bridge Funding
Hormonal wellness supplement specialist Wile’s stockist list is quickly piling up. The 2-year-old brand’s products aimed at women 40 years old and above are rolling out to all of natural grocer Sprouts’ nearly...
Science-Driven Brand Invity Gets A Welcome Reception From American Beauty Consumers
Invity, an inside-out science-backed brand from Singapore-based biotechnology brand incubator Qurio, provides evidence that American beauty consumers are hungry for science-fueled beauty offerings. After premiering online in the United States in 2021, Invity reports...
AAPI-Owned Brand Rējins Launches With A Single, All-Encompassing Step For Melanated Skin
Rējins, a new skincare brand beginning with a single product that’s so all-encompassing it’s called All-Encompassing Serum, stemmed from founder Jilleo Recio’s travel frustrations. In 2019, when the current Californian lived and worked...
London-Based Premium Body Care Brand Saint Iris Adriatica Expands Its US Retail Network
As a consultant to beauty and fashion brands for over a decade, Sanela Lazic spent hours upon hours parsing consumer insights and building product, marketing and distribution strategies. In 2019, she decided to try her hand...
Sunscreen Brands Start To Challenge “Reef-Safe” Claims
In 2018, then Hawaii governor David Ige signed into law a bill banning the sunscreen ingredients oxybenzone and octinoxate from the state three years later. Motivated by biologist Craig Downs’ research connecting oxybenzone to destructive coral bleaching, the...
