Plastic-Free Brand The Refig Wants To Take The BS Out Of Curly Hair Routines

When The Refig founder Tanya Perkins started making haircare eight years ago, she wanted clean products that saved time while not exacerbating her autoimmune condition. “A lot of the brands out there will tell you you’ve got to do five...

Superzero Enters Sephora With A New Look, Kicks Off TikTok Campaign To Support The Launch

Plastic-free haircare bar brand Superzero has landed on Sephora’s website and hopes to be placed on its store shelves in the near future. “On our side, we really love Sephora’s credibility for beauty that performs and also their...

Julie Boosts Access To Emergency Contraception By Doubling Its Retail Footprint With CVS And Target Launches

Julie, the emergency contraception provider that launched in September, has doubled its retail footprint.  After initially rolling out nationwide to 4,500 Walmart stores and on the megachain’s website, the brand has now entered...

At Libre Skincare, Mexican Botanicals And Latinx Representation Are Front And Center

A chemical engineer by training, Eddie Aguirre’s latest side hustle, Libre Skincare, is a love letter to his Mexican roots, community and the brown creatives from Los Angeles who inspire him. “I see...

At New Brand Lixr, Bite Beauty Founder Susanne Langmuir Sets Out To Solve Foundation Customization

“I am out to do for complexion what I did for lips,” says Susanne Langmuir, a serial beauty entrepreneur whose latest venture is Lixr, a business striving to match people with tinted foundation serums tailored...

Emerging Beauty’s Brightest Executives

Founders are typically in the spotlight at indie beauty brands, but they rarely build a strong business without a strong team. Today, we’re turning the spotlight onto members of their teams, including executives guiding operations, marketing,...