Latina-Founded Haircare Brand Eva+Avo Makes Major Retail Push At Target, Walmart And CVS

Latina-owned avocado oil-powered haircare brand Eva+Avo is entering a store near you. It’s more than doubling its retail reach by launching at 1,030 Target doors and landing on 800 end-caps at the chain following an online debut...

On Pause For Now, Canadian Beauty Brands Voice Opposition To Trump’s Tariffs

While exhibiting at Shoppe Object, a New York home and gift trade show, over the weekend, Sheena Brady, founder of Tease, an Ottawa-based wellness tea brand with over 40% of its customers in the United...

Sommer Ray’s Wellness Brand Imaraïs Beauty Launches Nationwide At Target

Influencer Sommer Ray’s wellness gummy brand Imaraïs Beauty has hit a major distribution milestone, a nationwide rollout at Target. Doubling its total retail door count to about 4,000, the 4-year-old brand is...

With Timeless Launch, Target Doubles Down On Dupe Strategy

An immigrant from Guatemala, Bianca Castellanos got a fulfillment job in 1978 at Aida Grey Institute De Beaute, a skincare studio on Rodeo Drive in Beverly Hills that extended to over 100 franchises worldwide presided over by Grey, one...

5 Product Picks From The Wild Wild West Of TikTok Wellness

After a momentary pause, TikTok is back along with its regular stream of advertising for TikTok Shop, which has been a haven for fringe wellness products.  The social commerce platform is an especially...

Meet The New Skincare Brand On A Mission To Boost Bare-Faced Confidence

When aestheticians have clients with inflamed skin, they often advise them to pare down their product usage. Hannah Chang, founder of 000Skin, hopes her brand’s products remain in their rotation even then to calm their irritation. 000Skin,...