Brand Report
Viral Hairbrush Brand Bounce Curl Makes Its Retail Debut At Sephora
Proving that becoming a breakout beauty brand isn’t an overnight accomplishment, haircare brand Bounce Curl is landing on Sephora’s website today and entering roughly 215 stores on March 27, more than a decade after it hit the...
Longevity And Conventional Skincare Haven’t Fit Well. The Nine Aurora Is Challenging The Model.
As interest in skin longevity grows, a number of brands are questioning whether traditional product-led routines often built around prescribed regimens, single ingredients or trend cycles are equipped to support skin as it ages or stand...
Skincare Overtakes Fragrance As Beauty’s Leading Growth Driver In Late 2025
Skincare reclaimed the lead as beauty’s top growth driver in the final quarter of 2025, overtaking fragrance, according to new data from consumer insights firm YipitData. Between October and December, skincare sales increased 12% on...
New Ayurvedic Brand Vira Blends Body Care And Sexual Wellness
While sexual wellness brands continue to struggle at prestige beauty retail, body care is booming. Vira is melding the two to succeed. Launched last week, the Ayurvedic brand that describes its focus as “sensual wellness” is starting...
Surf-Inspired Haircare Brand Ebb Ocean Club Rides Into Sephora
Sephora is looking past the winter sports rush and toward summer with the arrival of surf-inspired haircare brand Ebb Ocean Club. It landed online at the beauty specialty chain Tuesday and will roll out to 50 select...
Peter Thomas Roth Faces Growing Backlash After New Epstein Emails Are Released
The backlash facing Peter Thomas Roth is intensifying as influencers and consumers publicly distance themselves from the skincare brand following renewed scrutiny of emails in which the company’s namesake founder corresponds with deceased convicted sex...
