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This Bath Products Brand Is Generating Millions By Providing Consumers Decadent Daily Escapes
After two hard years, beauty consumers are craving an escape—and there may be nothing more escapist than a decadent bath. With its premium clean bath salts, bath bombs, bath teas, bath soaks and bubble baths, Bathorium’s...
The TikTok Strategy Behind Winky Lux’s Viral Moments—And How It’s Turning Them Into Long-Term Business Wins
When Winky Lux launched seven years ago, it seemed tailor-made for the makeup moment. The beauty industry was adjusting to fast fashion’s speed, social media and an online selling model, and Winky Lux, which labeled itself the...
Why Saint Jane Is Broadening Its Story Beyond CBD To “Luxury Active Florals”
Casey Georgeson launched Saint Jane on January 28, 2019, the birthday of Jane Francis de Chantal, who was beatified to become Saint Jane, the clean CBD beauty brand’s namesake. “She was a baroness...
“We Need Fewer Products”: Influencer Minsooky On How Beauty Brands Can Actually Make A Difference For The Environment
Ann Oh, the Korean American beauty influencer-cum-ethicist who goes by her middle school nickname Minsooky on social media, is known for creating gorgeous shironuri looks or looks in the Japanese style of painting faces with white makeup....
Nakey’s Shawna Watterson Wants To Normalize Products For Taboo Issues And Being Honest About Entrepreneurial Challenges
“With every product we want to create, we want to really normalize something that has been shamed,” says Shawna Watterson, who founded Nakey with her friend Hannah Rose. The sexual wellness brand’s The G.E.M. or Genital Examination...
Haircare Brand It’s A 10 Sells 17M Bottles Of Its Hero Product Annually—And It’s Just Getting Started
Carolyn Aronson had been quietly fighting for the right to protect and expand her haircare brand It’s a 10 for seven years before winning a lawsuit in December against her ex-business partners for planning to misappropriate its intellectual...
