Full Disclosure
Founder Story: Cindy Luken Of Lük Beautifood
Lük Beautifood founder Cindy Luken has a mantra for our times: “What goes on, goes in.” It’s her elevator pitch honed to a cooking knife’s edge and encapsulates the...
22-Year-Old Pacifica, The Natural Brand With Crystal-Infused Scents And Coconut Probiotic Sunscreen, Is Cooler Than It’s Ever Been
When Brook Harvey-Taylor started Pacifica in 1996, many of its current consumers weren’t born yet. The brand has managed to shift distribution from prestige to mass and expand into several categories – it’s gone from fragrance to...
Founder Story: Elaine Sterling Reveals Favorite Ingredients Coming Out Of Her Living Laboratory
Elaine Sterling calls it her living laboratory. Others know it as her eponymous school, The Elaine Sterling Institute in Atlanta,...
“A Vehicle For Impact”: How Badger Became A Natural Products Mainstay Without Selling Out
For many beauty entrepreneurs, selling their brand to a huge company spells success. For W.S. Badger Co. Inc. founder and former CEO Bill Whyte and his daughters, Emily Schwerin-Whyte and Rebecca Hamilton, who recently assumed co-CEO posts,...
Founder Story: Jane Iredale Shares The Secrets Of Her Inspirational Success
Jane Iredale is the mother of all indie brands. What started as a one-woman show back in 1994 is now a multimillion-dollar international cosmetics company with more than 400...
Rahua’s Fabian Lliguin Won’t Quit Until The Amazon Rainforest Is Saved, And Everyone Uses Natural Ingredients On Their Noggins
A decade into his prestige haircare brand Rahua, co-founder Fabian Lliguin isn’t any less passionate than he was at its start about his mission to protect the rainforest while transforming tresses. If anything, he’s more fired up about...
