Brands

As the pandemic carries on, beauty brands are emerging that came to fruition thanks, in part, to the realities of life during it. For some new beauty entrepreneurs, previously unimaginable free time spurred them...

Every couple of days or so, skincare and makeup brand Superfluid poses a question to its more than 50,000 Instagram followers. There are silly questions such as, “Which comes first, cereal before milk or milk before cereal?”...

After the coronavirus pandemic hit last year, consumers skipped services at their local spas and dermatologist offices, and transformed their bathrooms into skincare sanctuaries with newfangled products and devices. Olura’s co-founders and its investors don’t think consumers...

“The world should know about us at scale,” says Boris Oak, founder and CEO of Evolvh, who’s working to make that happen with new distribution and marketing initiatives. The clean haircare brand has entered Anthropologie and...

Niambi Cacchioli has been building Pholk Beauty since 2018 when she launched the line of clean skincare products for people of color from her home in Jersey City, but her the brand’s story starts long before that....

If we weren’t talking about community involvement, would we really be relevant in 2021? We don’t think so—and that’s a great thing. We’re inviting our community (Beauty Independent’s amazing paid subscribers) to share testimonials on this year’s Beacon...