Brands
Good Medicine Beauty Lab Enters The Modern Era With A Rebrand
After decades on the market, Good Medicine Beauty Lab’s products have received a welcome update. Born at St. George, Utah’s Green Valley Spa, the third-generation skincare company is looking to the renovation to help grow its business...
After An Overhaul, Natural Fine Fragrance Brand Sigil Scent Marries Mysticism And Sophistication
Sigil Scent is starting over. Four years after introducing the natural perfume brand, founder Patrick Kelly has recreated it with a new look, new merchandise, new packaging and new distribution plan befitting the luxury positioning he intends...
The Makings Of A Unicorn: How Anastasia Soare Built Anastasia Beverly Hills Into A Brand Worth More Than $3B
Anastasia Soare didn’t inherit the title of eyebrow queen. She earned it by sticking to her belief in the importance of the brow category when it barely existed in the beauty industry, outworking everybody else, staying ahead of...
Dazed And Confused: False Marketing Promises Are An Enormous Obstacle To CBD Beauty Growth
Confusion over CBD product ingredients could prove the biggest obstacle to the cannabis category’s growth. That’s the conclusion of three experts with diverse experiences in the CBD space participating in last week’s Well + Good Talks panel...
Sheet Mask Pioneer Karuna Is Confronting Sheet Mask Saturation By Diversifying Its Skincare Offerings
Kardashians aside, the nature of a trend is to taper off. Sheet mask authority Karuna broke into the beauty market almost a decade ago before the gauzy sheaths were staples of skincare selections at American stores, surged when...
Striking Gender-Neutral Skincare Brand Schaf Strikes Out From Canada To Grow Its U.S. Presence
During a nearly two-decade career as a commercial photographer, Peter Schafrick has specialized in high-speed snaps of liquid splashes and crashes. He’s captured fluid whooshing out of razors, whizzing around shampoo bottles and splattering upon the impact...
