Brands
How Juno & Co.’s $6 Makeup Sponge Went Viral
Juno & Co. sold 250,000 Velvet Microfiber Sponges within 30 days of the product’s launch. “It’s crazy how it just grew,” says Mira Torres, the brand’s co-founder. At first blush, the pale blue sponge appears to be...
What’s Behind The Epidemic Of Similar Packaging In The Beauty Industry?
Herbivore is not an identical twin, triplet, quadruplet or quintuplet, but the brand has many lookalikes in the beauty industry. And it’s not alone. Whether it’s Pat McGrath Labs, Fenty, Rodin Olio Lusso, Beauty Bakerie or Juvia’s...
Indie Beauty Media Group Announces 2018 Best In Show Nominees
With the conclusion of its fourth season—one that includes its first international destination—Indie Beauty Media Group, producer of Indie Beauty Expo, has released the list of 2018 Best In Show nominees. The 2018...
While Others Go Niche, Small World Brands Has Big Plans For Its First Of Several Global Brands
Small World Brands, a new beauty and wellness company, is going big with its first brand, Nuria, by establishing a global footprint and advocating for gender equality through girls’ education. Led by Naomi Furgiuele, a 15-year...
Elle Johnson Is Dedicated To Everyday Luxury Skincare For On-The-Go Women
In 1931, Merle Norman began selling cosmetics sophisticated for her era to regular women out of a single studio in Santa Monica, Calif., where the motto, “Try before you buy,” conveyed the paramount importance of customer service. Nearly...
Celebrity Facialist Georgia Louise And Her Beauty Brand Are Growing And GLO-ing Up
Georgia Louise was forced to start from scratch in 2010 when she left a London skincare practice she’d established over a dozen years to follow her future husband to New York City. In her adopted home, Linda...
