Brands

Founder Story: Kat Wright Discusses The Historic Beginning And Enduring Success Of Frownies
Among the many competing claims to the title of Hollywood’s best beauty secret, it would be hard to find a more convincing contender than the anti-wrinkle product Frownies Facial Patch. Frownies has...

Is Golde The Answer To Wellness’s Exclusivity Problem? Founder Trinity Mouzon Wofford Thinks It Can Certainly Help
Golde may be the least Goopy brand available at Goop. It’s led by Trinity Mouzon Wofford, a 25-year-old from Upstate New York and Black woman on a mission to democratize wellness rather than a Los Angeles-bred 45-year-old...

The Doctor’s In: Visha Skincare Founder And Dermatologist Purvisha Patel Prescribes Multitasking Natural Products
Purvisha Patel, a veteran dermatologist and skin cancer surgeon, wasn’t trained to treat the skin with natural remedies. However, her interest piqued in them eight years ago when her patients, predominantly people of color, started looking for hydroquinone-...

Founder Gabriela Trujillo’s Immigrant Background Is Weaved Into New Brand Alamar Cosmetics
In the United States, immigrants have combined the best of their old countries with what they’ve learned in their new one. That’s what Gabriela Trujillo, who left Havana for Miami at 3 years old, attempts to do with...

Natural Skincare Brand CLN&DRTY, Which Takes A Steady Approach To Growth, Wins Small Business Prize
CLN&DRTY has gone from a down-and-dirty DIY project to an up-and-coming indie beauty brand. Started two years ago with homemade natural sunscreens resulting from Paula Hoss’s teething daughter gumming her SPF-slathered shoulder and causing her to panic...

Founder Story: Aneela Zaman On Launching Zaman Skincare
In a nutshell—or make that a black cumin seed shell—Aneela Zaman’s story is one of passion, inspiration and plenty of research. She launched a beauty brand in her twenties (‘Notorious Colors:...