Eisenberg Paris Founder José Eisenberg And His Son Edmond Launch New Brand Youth Skincare At CVS

Introduced by entrepreneur José Eisenberg in 2000, European brand Eisenberg Paris is known for luxury skincare and fragrance sold through Net-a-Porter and Sephora Italy.

Now, Eisenberg’s son, Edmond, who worked with his father on Eisenberg Paris, is leading a new beauty venture, Youth Skincare. The brand has made the United States its priority and rolled out its 16-item assortment to 100 CVS doors nationwide. Youth is also available at Amazon and its e-commerce website. 

In stark contrast to the refined design of Eisenberg Paris, Youth has a colorful, accessibly priced collection of facial care products retailing from $15 to $39. The products are categorized into three ranges: Purity, Hydration and Anti-Age. The brand is affordable, but still developed to meet the company’s high standards for clean, scientifically advanced formulations.

The Eisenbergs are well-versed in the science of beauty. The elder Eisenberg has been an artificial intelligence pioneer since the 1970s and enmeshed in the biotechnology research field since 1985. That experience informed Eisenberg Paris’s products, including its patented Trio-Molecular Formula with an enzyme, biostimulin, from young beech shoots and the peptide cytokine. 

About 10 years ago, José and Edmond had the idea to fashion a brand together from scratch. Edmond, now in his 30s, was just a child when Eisenberg Paris was born. Edmond says, “We had the wish to build a brand that was going to be the epitome of clean beauty and bring the most innovative and results-driven products, dermo-cosmetics at their height. The U.S. being the most advanced market in the world, this is where we want to launch.”

Youth centers on its Phytodermato Advanced Formula combining tomato stem cells with purslane extract to create a natural shield against pollution, oxidation and inflammation. “This is the core of the brand, our own proprietary formula based on plant stem cell technology, among other innovations and at the same time having this extraordinarily strict blacklist of ingredients in order to be a real clean beauty brand,” says Edmond. “You have a lot of clean brands, but none are dermo-cosmetic brands or they don’t have innovative formulas, and you have some dermo-cosmetic brands, but they’re definitely not clean beauty. That was a big challenge and took us about 10 years.” 

While the beauty industry has soured on terms like “anti-aging” in recent years, Edmond is adamant that Youth and its anti-aging products aren’t intended to shame consumers into erasing the effects of time on their skin. “If you’re lucky enough to age and to grow old, this is one of the most beautiful blessings on earth,” he says. “Given that our philosophy is, ‘Youth is a state of mind,’ our anti-aging line is a prevention of aging. Given that the skin’s maturity arises around 23, you can really start preventing skin aging well in advance. People can get offended because of word ‘aging,’ but our philosophy is really holistic, one of accepting to age better and in great health. We want to help people accept who they are and take care of a small portion of their well-being and skin.”

“We want to help people accept who they are and take care of a small portion of their well-being and skin.”

The Eisenbergs have constructed Youth’s products to cross generations and gender boundaries. Every member of the family can find targeted products from it, no matter what their skincare needs are. For example, the $20 Anti-Blemish Concentrate, an item in Youth’s Purity range, contains a mix of plant ingredients such as micro algae and salix nigra bark extracts chosen for their antibacterial properties, and is suitable for parents and their kids. 

Another tenet of the brand is effective yet gentle formulations. The $28.50 Milky Exfoliating Emulsion, an item in the Hydration range, is an anecdote to the harsh acid-stacked skincare products that have become popular thanks to consumers’ desire for shiny, poreless #glassskin. Instead of feeling the burn—and seeing the resulting redness—of an aggressive chemical exfoliator, Milky Exfoliating Emulsion is devised to feel more like an at-home indulgence. “The products are designed to be very pleasing, but very effective. It’s a gentle scrub, but an effective one because it’s in a milky, creamy texture,” says Edmond.

Youth doesn’t have an exclusive retail agreement with CVS, but Edmond says it’s focused for now on making the partnership successful and growing direct-to-consumer sales in the U.S. He adds global distribution will be the focus in the near future, and the brand will pursue an “aggressive strategy” in Europe, where Eisenberg Paris is an established beauty player.