Telehealth company Joi + Blokes has acquired menopause and sexual health startup HerMD in a deal that encompasses two of the hottest wellness trends of 2025, hormone health and peptide therapy.
Terms of the transaction weren’t disclosed. HerMD’s patients will be transferred to Joi + Blokes’s care, and HerMD will move forward as an educational platform under the Joi + Blokes umbrella. Since its launch in 2021 as the women’s health provider Joi before adding men’s health service provider Blokes shortly thereafter, Joi + Blokes has amassed more than 50,000 patients across 50 states who use it for diagnostics, hormone therapy, weight loss and wellness programs.
HerMD was founded in 2015 by Komel Caruso, a veteran of marketing, sales and operations roles who serves as CEO, and Somi Javaid, an OB-GYN. It began as a multi-state network of in-person clinics offering comprehensive gynecologic, sexual-health and menopause care. In March 2025, after closing its physical clinics, HerMD pivoted to becoming a telehealth-only care provider under “Virtual Care by HerMD.”
HerMD previously raised nearly $30 million in funding, including an oversubscribed $18 million series A round in 2023 led by Magic Mind and Oura backer Jazz Venture Partners. Founded in 2021 by Josh and Katy Whalen, Joi + Blokes grew out of the married couple’s personal frustrations with conventional healthcare. The company has been primarily bootstrapped, but closed a family-and-friends round last year of under $1 million.
“HerMD put sexual wellness at the forefront of women’s health, and we’re building on that foundation,” Caruso tells Beauty Independent. “In this next chapter, we’ll continue prioritizing intimacy and sexual health while expanding prescription treatment options to meet the needs of women.”
“We set out to bring magic to medicine, making innovation and education truly accessible for every woman who needed it,” says Javaid. “This journey is a testament to the power of believing in women, listening to their stories and reimagining what healthcare can be. Extending our reach means more women will have access to the care, advocacy and expertise they deserve, and that is a dream come true.”
Joi + Blokes co-founder Katy Whalen emphasizes her company’s deal for HerMD was driven by its healthcare mission. She explains Joi + Blokes and HerMD will work together over the coming year to ensure HerMD clients are provided for as Caruso and her co-founder at HerMD, Somi Javaid, build out the educational platform, some of which will be integrated into Joi + Blokes.
“It will be additive overall for both of us,” says Whalen. “How do we continue to care for these women [and] expand access? We’re really aligned on how we care and what we include in care.”
Whalen met Caruso and Javaid at the Hottest Menopause Party in Las Vegas in March 2025 at around the time HerMD closed its physical locations, and they kept in touch. Whalen says, “I’ve built this before, and I understand the transition to telehealth is not easy.”
The acquisition is part of a broader pattern of consolidation within telehealth as providers join forces to scale in an American telehealth market that, according to market research firm Grand View Research, is currently valued at over $40 billion and projected to hit $150 billion by 2030. WW bought Sequence, Ro acquired Modern Fertility and Found has been absorbing smaller weight-loss platforms. In women’s health specifically, Granata Bio acquired Oviva Therapeutics, In Women’s Health bought FemHealth Insights and LifeMD purchased key assets from Optimal Human Health MD.
Joi + Blokes has made a name for itself with cutting-edge wellness protocols for women and men, starting with 30- to 60-minute meetings with a medical professional and preventive lab diagnostics. The company offers an array of over-the-counter and prescription medications like longevity-focused peptide therapy and hormone replacement therapy such as testosterone for women and weight loss drugs like semaglutide and liraglutide. The company has had success in prescribing weight loss drugs in micro-doses for off-label purposes. HerMD’s patients will be able to take advantage of these therapies.
Whalen says, “We’re seeing a lot of great benefits, especially for midlife women, when they’re doing a smaller, personalized dose, helping with things like inflammation and joint pain.”
HerMD brings its focus on intimacy to Joi + Blokes. Javaid has long been a staunch advocate for women’s sexual pleasure. She was known to roll out a cart brimming with lubricants, vaginal suppositories and other intimacy aids into the treatment rooms of HerMD’s physical locations to facilitate conversations about sex with patients. Joi + Blokes has been in the sexual health space and offers the arousal-enhancing Scream Cream for women and sells Joylux’s vFit Gold+ vaginal device.
Click here to learn more about Dealmaker Summit happening June 8 & 9 in New York.
