DTC Versus Wholesale: Where Beauty Brands Are Really Selling

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: What percentage of your business is direct versus wholesale? Is that the breakdown you want?

How Beauty Unicorns Are Made

In the wake of big beauty transactions such as Puig’s reported $1 billion acquisition of Charlotte Tilbury and Shiseido’s $845 million pickup of Drunk Elephant, speculation is rampant in the industry about the brands that might...

Sun Protection Brands View Gwyneth Paltrow’s Spotty Sunscreen Application Going Viral As A Teaching Moment

Gwyneth Paltrow recently came under fire for something unrelated to exploding vagina-themed candles or unsubstantiated claims about yoni eggs.  Last week, after Vogue posted a video of the Goop founder and actress sharing...

Social Media Audio App Clubhouse Adds Payment Option For Creators

Paid speaking engagements aren’t only in-person gigs now. Clubhouse has introduced a program enabling people to send money to speakers on its platform.  “We’re thrilled to begin rolling out Payments—our first monetization feature...

When Is An Image A Harmful Lie? Beauty Brands Weigh In On The Great Debate Over Social Media Filters

Huda Beauty founder Huda Kattan has committed to not using filters on her Instagram account and agreed to an advertising rule enacted in the United Kingdom that prohibits misleading filters. The advertising rule...

What’s Behind Beauty Brands’ Uneasy Relationship With Amazon?

There are more active Amazon users than people living in Indonesia, the fourth-most populated country in the world with some 273 million inhabitants. The sheer reach of the e-tail giant, which continues to mount, presents an