Knowledge
Why Eye (Area) Care Is Everywhere
Eye creams have been a staple of beauty routines practically as long as there’s been beauty routines, but what about a balm formulated for delicate eyelids and lashes? A heated tool targeted to relieve dry, tired...
A Framework For Successful AI Integration At Time-Starved Indie Beauty Brands
The beauty industry thrives on evolution, and the biggest shift today isn’t on the shelves, it’s behind the scenes, where artificial intelligence (AI) is reshaping how brands operate. Big Beauty has already embraced AI to streamline operations, speed...
Does Beauty Product Innovation Have An AI Slop Problem?
Beauty industry expert and consultant Lorne Lucree believes the beauty industry is stuck in a largely uninspiring product launch cycle he compares to what’s happening with artificial intelligence. “There’s this flood of content and...
In The AI Age, What Does The Beauty Factory Of The Future Look Like?
As artificial intelligence rapidly infiltrates every level of beauty, from ingredient sourcing to marketing, we want to explore how it—and other forces changing the industry—are impacting production. So, for the latest edition of our ongoing series...
Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently
When founder Suzanne Sinatra saw her brand Private Packs for the last time at CVS, she wasn’t disappointed. “I did not think that I would be this happy that we’re leaving retail, but I’m looking forward to...
How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals
The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation. In May, Primally Pure launched a campaign for...
