Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands

For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...

The Common Ground Between Clean Beauty Supporters And Detractors

Clean beauty has caused one of the biggest chasms in the beauty industry today. On the clean beauty side, beauty brands and retailers avoid certain ingredients they worry could be potentially hazardous. On the other side, there are...

The Future Of Clean Beauty

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 30 beauty entrepreneurs, executives and experts: Against the backdrop of crowding in the clean beauty segment and the backlash against it, where do you see...

Delivery Services Offer Indie Beauty Brands A New And Accelerated Way To Reach Customers

During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...

How Indie Beauty Brands Are Diversifying Their Marketing Strategies To Counter The Effects Of Apple’s iOS 14 Update

In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...

How To Put Together The Best Possible Beauty Product Bundle For The Holiday Season—And Beyond

The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...