Knowledge
In The AI Age, What Does The Beauty Factory Of The Future Look Like?
As artificial intelligence rapidly infiltrates every level of beauty, from ingredient sourcing to marketing, we want to explore how it—and other forces changing the industry—are impacting production. So, for the latest edition of our ongoing series...
Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently
When founder Suzanne Sinatra saw her brand Private Packs for the last time at CVS, she wasn’t disappointed. “I did not think that I would be this happy that we’re leaving retail, but I’m looking forward to...
How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals
The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation. In May, Primally Pure launched a campaign for...
Has The End Of The Lipstick Index Been Greatly Exaggerated?
The lipstick index has been declared over more than baggy jeans—and both have an endurable knack for sticking around. From Bloomberg to The Business of Fashion, articles have predicted peak beauty is here, consumers are tapped out,...
The Forever Brand Test: What Beauty Investors Really Want Now
One message was clear at Beauty Independent’s 2025 Dealmaker Summit last week in New York City: the bar for beauty brand investment has never been higher. From skincare to scalp care, aesthetic...
Can Haircare Keep Its Big Mo?
Haircare is on the up and up. Sales in the category grew 6.6% last year to $21.7 billion, according to market research firm Circana. And Greg Starkman, co-founder of haircare brand Innersense Organic Beauty,...
