Beneath the Surface
Realizing The $2.6B Opportunity Beauty Is Missing By Not Fully Supporting Black-Founded Brands
In the wake of George Floyd’s murder, consumers, retailers and media companies rushed to support Black-owned businesses in an attempt to level a playing field that was historically off-kilter. It seemed the country had woken up—or at least...
Where Are All The Latinx Women-Founded Beauty Brands With VC Funding?
Sandra Velasquez has bootstrapped Nopalera, her bath and body care brand that launched in November 2020, since its inception. To her, bootstrapping doesn’t mean investing millions or even thousands of dollars in the business. “I literally started...
Should The Spa Industry Fight For The Legalization Of Sex Work?
In March 2021, a white man killed eight people—primarily Asian women—in shootings at three Atlanta area spas. The man, 23-year-old Robert Aaron Long, is serving a life sentence after pleading guilty and could face the death penalty....
The State Of Indie Beauty 2022
Celestyna Brozek started the skincare brand Moss in 2015 at what she describes as a “magical moment in time” to build an indie beauty brand. Instagram didn’t have an algorithm yet. Consumers were excited to understand INCI...
Pubic Hair And Public Norms: How Beauty Brands Are Navigating Changing Personal Grooming Attitudes And Practices
In the past five years, publications the likes of Vogue, Elle and Daily Mail have declared the bush is the new...
“Imperfect Picks” And “Uglies”: Beauty Brands Are Salvaging Damaged And Abandoned Packaging And Products
Every so often, while Delphine Yougurtjian is running her natural body polish company Blue+Lola Organix, mishaps occur. Aluminum packaging may slip through her fingers and get nicked, arrive already dented in the mail or pick up a...
