Beneath the Surface
Beauty And Wellness Brands Are Waking Up The Sleepy OTC Category
Over-the-counter or OTC personal care has historically been full of unsexy products dealing with unsexy problems (think dandruff, dermatitis and fungal disease), but its proximity to traditional beauty verticals hasn’t gone unnoticed by beauty...
Treat Culture Is Driving Fragrance Prices And Sales Up—And Could Do The Same For Other Beauty Categories
In a development unsurprising to procrastinators scrolling TikTok, where the hashtag #baccaratrouge540 has 110.5 million views, LVMH Moët Hennessy Louis Vuitton-owned Maison Francis Kurkdjian, maker of the decadent scent Baccarat Rouge 540, was the most productive luxury fragrance...
Walmart’s Partnership With Space NK: Smart Strategy Or Desperate Move?
Forget blurring the lines in beauty retail. Increasingly, there are no lines. Perhaps Ulta Beauty or Shoppers Drug Mart are to blame for showing mass can live with class, but, whatever the culprit,...
In-House Production Helps Numerous Beauty Brands Sidestep Supply Chain Issues
What’s one of the most effective ways to avoid the supply chain disruptions plaguing the beauty industry? Cut out the weakest links. Numerous independent beauty brands are doing exactly that by handling their own...
The Beauty Retail Race For Newness
Between the major retailers in the beauty segment, there’s a fierce arms race raging to secure the hottest beauty brands in the market to appeal to TikTok-obsessed gen Zers and an older cadre of shoppers inspiring the younger...
A New Wave Of Brands Is Shaking Up The Wig, Weave And Extension Segment
When Tiffini Gatlin started synthetic hair extension and wig brand Latched and Hooked in 2016, everyone thought she was crazy. “We were kind of like the stepchild of the industry for decades, and now we are really...
