Beneath the Surface
What Gen Z Consumers Really Think About Celebrity Beauty Brands
The pursuit of and reverence for fame are behaviors bridging generations. Even gen Z, for all its rejection of norms, has fallen under the spell of celebrity. The cohort, which is starting to hit the quarter-century mark, has...
Can Celebrity Beauty Brands Today Escape Pitfalls That Led To The Great Celebrity Fragrance Bust Of The 2010s?
It seems to be a daily occurrence that a known personality jumps into the beauty ring with a fragrance, skincare or cosmetics line. Last week, Jennifer Aniston revealed her new haircare brand LolaVie. Ariana Grande’s R.E.M. Beauty...
Refill Shops Are Proliferating To Combat Personal Care’s Plastic Problem
Shopping and sustainability aren’t the most likely combination, but a growing number of refill stores popping up across the country are showing people how they can stock up their bathrooms while minimizing their impact on the earth. They...
A Cosmic Guide To September 2021: Horoscopes For Beauty Entrepreneurs
Virgo season highlights our health, hygiene and routine. However, with so many unsolicited opinions circulating, it may be hard to stave off the confusion and fatigue this month brings. Luckily, there remains a collective initiative to...
Beauty Entrepreneurs’ (Surprising) Reactions To The Great Celebrity Bathing Controversy Of 2021
There’s something about being squeaky clean that Americans really value. It’s at least part of the reason why personal hygiene is a huge priority for them, two-thirds shower daily, and oil-based cleansers light on suds have...
Under The Mushroom Cap: The Formulation Debate Raging Among Wellness Brands
When Erica Huss and Zoë Sakoutis, the serial wellness entrepreneurs behind Blueprint Cleanse, a company they sold to health food conglomerate Hain Celestial in 2012, were planning their next venture, they knew they wanted...
