Beneath the Surface

What Version Of Sex Is Sexual Wellness Selling?
Items such as vibrators and lubricants were historically sold almost exclusively in sex shops, hidden from people who didn’t seek them out. Nowadays, though, the sex products industry is increasingly merging with the wellness industry. Sex toys are...

Why Beauty’s High End Is Getting Even Higher End
At Beauty Mark, a Jackson Hole, Wyo.-based luxury beauty e-tailer, Heraux’s $250 Molecular Anti-Inflammaging Serum is the bestselling serum. New to its selection, Ignae’s $232 Rich Night Serum, Beauty Mark’s priciest retinol, quickly sold out. “Price...

Indie Brands Are Making Sexual Wellness More Inclusive For LGBTQIA+ Consumers
Before founding Cake, a sexual wellness brand selling lubricants, condoms and toys, Mitch Orkis had trouble buying lube as a gay man using it for anal sex....

Brands Get Involved In The Growing Movement To Implement Workplace Menstrual Leave
Natalia Santiesteban-Mosquera, a 40-year-old consultant in Bogotá, Colombia who suffers from uterine fibroids, remembers enduring painful, heavy periods in a cold office that made the experience more agonizing. “It was very uncomfortable to change pads and sometimes clothes...

The End Of Roe Has Emboldened Sexual Wellness Entrepreneurs And Investors
Sexual health and wellness companies have been on a tear for the past few years, making unprecedented gains in market capitalization, retail distribution and funding. But outside forces have the potential to bring the boom to an...

How Beauty And Wellness Brands Can Really Make A Difference In The Fight For Reproductive Rights
When the United States Supreme Court overturned Roe v. Wade last month to allow states to prohibit abortions, beauty brands were quick speak out on social media against the decision. Benefit wrote on Instagram that it...