Expert Dialogue
From Different Packaging For Different Distribution To Low-pH Products, Trends Behind-The-Scenes Beauty Companies See Bubbling Up
Many beauty brands are trying to incorporate sustainability measures, but the production processes and packaging responsible for making and encasing their products don’t necessarily support their sustainability ambitions. The good news, according to beauty suppliers, is...
Why Founders Think DTC Is Being Underestimated Today And Other Takeaways From Uplink Expo LA 2024
Beauty brand founders are deluged with advice. Go omnichannel, those doling it out insist. Don’t focus on an exit, they posit. But advice without real experience is generally less valuable than the time it took to spew it....
“A 24/7 Job”: Glow Recipe, Le Mini Macaron And Fazit On What It Takes To Achieve Social Media Success
TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...
4 Tips For Founders Hoping To Sell Their Brands From Those Who’ve Done It
In 2022, founders Ju Rhyu of Hero Cosmetics and Michal Berski of Curlsmith sold their companies for $630 million and $150 million to Church & Dwight and Helen of Troy, respectively—and there’s already chatter...
Anna Priadka Closed Refillable Beauty Brand Fiils Last Year. Here’s What She Would’ve Done Differently If She Could.
On Oct. 19, Anna Priadka, founder of Fiils, sent an email to the refillable haircare and personal care brand’s customers explaining its closure. “Unfortunately, we’ve had to face the reality that we can’t make it work,” the...
The Changes Former Sephora Chief Merchant Margarita Arriagada Wants To See In The Beauty Industry This Year
Valdé Beauty founder and former Sephora chief merchant Margarita Arriagada believes the beauty industry is on the precipice of major change. “We’re entering an era where everything that was conventional has...
