Expert Dialogue
CurlMix, Typology And Provence Beauty Founders Break Down Various Paths To Scaling A Brand Today
The path to scale is as unique as a beauty brand itself. From paid media to large-scale retail partnerships, brands pull a variety of levers to amplify sales. The key is in knowing...
Why Does Every Beauty Brand Seem To Be Launching The Same Product At Once?
How many oils, glosses, butters and balms can a single person apply to two lips? Sephora appears to be trying to figure out that number. Its newest makeup product launches are a veritable march...
McKinsey & Co.: Consumers Expected To Pull Back On Skincare And Makeup Purchases This Year
While inflationary pressures have been easing in the United States, consumers remain cautious with many planning to pull back their beauty purchases this year as they feel the sting of elevated prices, according to market analysts. ...
How Cautious Beauty Investors Are Evaluating Brands Today
Beauty M&A is expected to increase this year, but that doesn’t mean investors and strategic buyers will become less choosy with their targets, according to dealmakers involved in the industry.
From Different Packaging For Different Distribution To Low-pH Products, Trends Behind-The-Scenes Beauty Companies See Bubbling Up
Many beauty brands are trying to incorporate sustainability measures, but the production processes and packaging responsible for making and encasing their products don’t necessarily support their sustainability ambitions. The good news, according to beauty suppliers, is...
Why Founders Think DTC Is Being Underestimated Today And Other Takeaways From Uplink Expo LA 2024
Beauty brand founders are deluged with advice. Go omnichannel, those doling it out insist. Don’t focus on an exit, they posit. But advice without real experience is generally less valuable than the time it took to spew it....
