No Stupid Questions
Why Most Beauty Brands Find Focus Groups Valuable—And Reasons Some Don’t
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and executives: Have you ever conducted a focus group?
Beauty Brands On What It’s Like To Expand To The UK
In this edition of our ongoing series posing questions relevant to indie beauty, we ask 13 beauty brand founders and executives: What’s the process been like to expand to the United Kingdom? Have you encountered any bumps along...
With Mother’s Day Around The Corner, Brand Founders And Execs Share How Their Moms Inspire Them
In this Mother’s Day edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What role has your mom played in inspiring or helping your brand?
How Much Are Indie Beauty Brands Dealing With Copycats And Counterfeits?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you ever dealt with product copycats or counterfeits?
Allure Is Curtailing Its Use Of Sustainability Buzzwords. What Eco Buzzwords Do Brands Want Reconsidered?
Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in...
The Services Beauty And Wellness Entrepreneurs Are Rushing To Get—And Why Some Are Holding Off
With all adults in the United States eligible for a coronavirus vaccine, beauty service providers hit hard by the pandemic could be due for a major rebound. To suss out whether that rebound is already starting to happen,...
