No Stupid Questions
Has The Small Beauty Brand Explosion Imploded?
In a recent piece by McKinsey & Co. outlining an agenda for the consumer goods industry, which it projects will grow at a 3% to 5% rate annually going forward, making it hard for brands...
Will The Sizzling Fragrance Category Cool Off Next Year?
Fragrance surprisingly gained traction during the pandemic—and it hasn’t stopped. According to market research firm Circana, fragrance was the fastest-growing prestige beauty category in the first half of this year. Looking at beauty...
Beauty Entrepreneurs Take Stock Of What Trump’s Victory Could Mean For Business
At 5:34 a.m. EST on Wednesday, the Associated Press called Wisconsin and the White House for Donald Trump, capping a historic comeback for the former president and a crushing defeat for his electoral rival, Vice President Kamala Harris....
Lots Of Beauty Products Are Expensive. Why Did Patrick Ta Beauty’s $42 Eyeshadow Duo Tick Off TikTok?
TikTok has exploded over eyeshadow, specifically Patrick Ta Beauty’s $42 Major Dimension Eye Illusion Eyeshadow Duo. Countless content creators on the platform have questioned its price, especially in comparison to E.l.f. Cosmetics’ $6 Fine As...
McKinsey Declares Price-Fueled Growth Is Over In Beauty. How Should Brands Respond?
In a recent report on the business of beauty, McKinsey & Co. forecast that the global beauty industry will proceed at an annual growth rate of 6% to reach $590 billion by 2028, up from...
Has Fast Beauty Crashed?
Last month, the publication Women’s Wear Daily ran an article on “slow beauty,” putting a spotlight on brands such as Ffern, KraveBeauty, Minori Beauty and Dieux with intentional product drop strategies, sustainable missions...
