Knowledge
Has The Small Beauty Brand Explosion Imploded?
In a recent piece by McKinsey & Co. outlining an agenda for the consumer goods industry, which it projects will grow at a 3% to 5% rate annually going forward, making it hard for brands...
Will The Sizzling Fragrance Category Cool Off Next Year?
Fragrance surprisingly gained traction during the pandemic—and it hasn’t stopped. According to market research firm Circana, fragrance was the fastest-growing prestige beauty category in the first half of this year. Looking at beauty...
Beauty Entrepreneurs Take Stock Of What Trump’s Victory Could Mean For Business
At 5:34 a.m. EST on Wednesday, the Associated Press called Wisconsin and the White House for Donald Trump, capping a historic comeback for the former president and a crushing defeat for his electoral rival, Vice President Kamala Harris....
Bubble, Tower 28 And Crown Affair Founders Give Us The Lowdown On Launching At Retail Down Under
Several American beauty brands have expanded internationally to Australian brick-and-mortar retail this year. Among them are Crown Affair, Act+Acre, Fig.1, Polite Society and Glossier, which have all landed at specialty beauty chain Mecca. Meanwhile, Bubble...
Lots Of Beauty Products Are Expensive. Why Did Patrick Ta Beauty’s $42 Eyeshadow Duo Tick Off TikTok?
TikTok has exploded over eyeshadow, specifically Patrick Ta Beauty’s $42 Major Dimension Eye Illusion Eyeshadow Duo. Countless content creators on the platform have questioned its price, especially in comparison to E.l.f. Cosmetics’ $6 Fine As...
McKinsey Declares Price-Fueled Growth Is Over In Beauty. How Should Brands Respond?
In a recent report on the business of beauty, McKinsey & Co. forecast that the global beauty industry will proceed at an annual growth rate of 6% to reach $590 billion by 2028, up from...
