Beauty Manufacturing: The Trends That Will Reign And Be Dethroned In 2025

As we kick off 2025, President-elect Donald Trump’s potential tariff, health and immigration policies are heightening uncertainty in the beauty manufacturing sector. Sorting through how things could shake out, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 beauty manufacturers the following: What are three to four big business and consumer trends you think will shape the beauty manufacturing sector in 2025? What are three to four you think will be left behind?

Iris Hubbes

Manager, Trend and Design Directions, Schwan Cosmetics

For 2025, I predict meaningful shifts in beauty as economic uncertainty and changing consumer priorities reshape the landscape. Products like mini sizes, hybrid formulas and at-home treatments will gain popularity as consumers look for accessible, high-quality solutions that balance value and performance. Bold eye makeup trends, including vibrant colors, metallic effects and retro styles, will dominate, offering opportunities for professional-quality, creative at-home solutions.

Consumers are streamlining their routines, favoring fewer different products, but more multifunctional ones that deliver exceptional results. From our manufacturing side, local production and sustainability will become even more critical as brands respond to growing demand for transparency and environmentally conscious choices. These expectations push the industry to deliver high-performance solutions without compromise. Additionally, sensory-driven innovations such as captivating textures and finishes will be essential for brands looking to create stronger emotional connections with consumers.

Trends that lack depth such as superficial sustainability claims, function-only products or excessive product ranges will fade in relevance. Instead, 2025 will be about thoughtful, impactful innovations that align with consumer values and elevate the beauty experience.

KYLE LAFOND Founder, Natural Contract Manufacturing and American Provenance

I think that the issues that will shape the beauty manufacturing sector next year all come down to economics. Many suppliers and manufacturers are already preparing their clients and customers for price increases related to potential tariffs. Simply put, most folks think that the cost of tariffs will be passed on from their intended targets.

The price of ingredients will also be a significant concern. Conflicts around the world, but especially in regions where a variety of very important ingredients are sourced, may drive prices up and/or disrupt supply chains.

Inflation also continues to concern many in this segment. The general consensus is that rates will continue to drop, but there's still a lot of uncertainty about how soon and how much. Consumers still feel the pressure of higher prices and that will continue to influence their shopping habits and preferences.

Finally, investment into the sector is still problematic. Larger, more established suppliers and manufacturers continue to have the advantage of deeper wells and available resources. Small- to mid-sized groups are still having difficulty finding the right partners to fund and grow their businesses.

Alternatively, I think that we may be ready to move on from some long-established norms. In consideration of the points I've made above, we may see a shift towards near-shoring, with brands actively seeking manufacturing partners that are stateside. We may move away from preferences for products from other parts of the world and an emphasis placed on American-made.

I also think that consumers are beginning to realize that they can't necessarily believe everything that they see online. Social media influencers, creators, advertisers and sellers may not always provide the best or most factual information. I think that people will do their homework and turn towards more reliable sources for insight and information about the beauty manufacturing sector.

CHRISTINE STAPLES CEO, Cohere Beauty

Upcoming Trends In 2025:

1. Cleaner than clean: It’s no longer just about clean, but now clean is expanding to include chemical origin. For example, consumers are increasingly looking for more bio-based ingredients. They want to understand if the components of a product originate from animal byproducts, plants, enzymes and/or microorganisms. Consumers are also increasingly looking for more natural ingredients sourced in a way that does not impact the environment, encouraging the trend of fewer ingredients.
2. Environmentally conscious: Businesses are increasingly focused on building more sustainable products, processes and systems. They are looking to use less water, energy, and even packaging materials, reevaluating their entire supply chain from start to finish to find ways to be more sustainable. This is in part driven by retailers who are increasingly asking brands and manufacturers to share supply chain sustainability information as they seek to shelve more sustainable offerings. This trend can manifest in concentrated formulas (akin to innovation seen in household cleaning and food), upcycled and/or innovative recyclable packaging including labels, inks, refillable containers, and/or powder or dissolving pads, pods or tablets (e.g., Olay Cleansing Melts).
3. Regenerative beauty: Innovative technologies that motivate cell regeneration such as exosomes, telomeres and mitochondrial skincare are gaining attention for their potential to deliver anti-aging, skin redness or irritation relief benefits. These approaches are driven by advances in science, biotech and sustainability, encouraging skin's natural ability to renew itself.
4. Integrative vitality: Beginning with the pandemic, consumers have increasingly been thinking about beauty with a holistic, inside-out mindset. Consumers increasingly understand the connection between what they put in their bodies, including making the right food and beverage choices, adding nutraceuticals with cosmeceuticals, and better understanding the functional ingredients and their associated efficacy. Thus, it will become increasingly important for brands to substantiate beauty care products’ performance claims with consumer perception and/or clinical studies.
5. Data-driven devices: Smart skin devices and/or augmented reality apps leveraging big data and/or AI are on the rise. The acceleration of technology from AI is also transforming how products are formulated, driving new innovation and process improvements.

Trends That Will Be Left Behind In 2025:

1. Perfection in beauty: Consumers are no longer seeking beauty products that create perfection, but, as they embrace personal imperfections, instead are looking to highlight their unique differences versus covering them up. With hair products, for example, this can translate into trends of an “effortless look,” including natural bouncy waves, curls and less styling or colors that are blended or more lived in and less stark. This movement indicates consumers increasing prioritization of healthy hair and skin and their desire for products and looks that require less time, attention and maintenance.
2. Long, complex beauty routines: Consumers are no longer interested in a lengthy beauty regimen that takes hours every morning. Instead, they are now seeking more simplified solutions. This trend may be found in more multifunctional products that streamline routines by reducing the need for numerous steps. Additionally, there is an increasing focus on preventative care or early intervention as opposed to reactive treatments, which can also simplify skincare. This shift reflects greater demand for essentials that provide true efficacy vs. overly complicated multi-product routines.
3. Influencer-driven product development: Consumers are losing interest in social media influencers, therefore decreasing this channel’s importance in motivating purchasing decisions. As social media vehicles (e.g. TikTok) can be very high level in the information shared, this is in contrast to consumers’ increasing demand for scientific substantiation and products developed in collaboration with and/or supported by dermatologists, skincare experts and cosmetic chemists. According to the Dermatology and Retail Alliance, 68% of shoppers agree that a product recommended by a dermatologist would make them more likely to buy.

DAVID CHUNG Founder and CEO, iLABS, Morae Packaging and The Rootist

Biotech-driven innovation will continue to reshape the industry as the demand for cleaner, nontoxic beauty products grows. As the trend toward Botox and fillers starts to wane, the demand for biologically derived products and methods that improve human health and planet health is rising. Biotech has existed since the beginning of time—think fermentation. However, we are seeing a rise in demand for biotech skincare, body care, haircare and even fragrance that deliver exceptional results while reducing environmental impact.

AI advancements in beauty will also play a pivotal role. While AI technology is still in its beginning stages, we will continue to see more AI-driven skincare, virtual try-on tools and diagnostic tools become available to consumers. AI is advancing at an exponential rate, with endless possibilities. These future innovations will empower consumers to make more informed purchasing decisions and enable brands to deliver highly customized products and services tailored to individual needs.

Alongside this, utilitarian packaging is emerging as a major trend. Beauty tools like LED masks, gua sha and microcurrent devices have been booming the last few years. Now, more brands are incorporating foundational tooling elements directly into their skin, body and hair care packaging. For example, Dr. Idriss Depuff Roll-On Serum or The Rootist Dry Shampoo’s built-in brush applicators exemplify this trend. Many of these packaging advancements are being driven by sustainable efforts to create greater value for the consumer while reducing product waste or weight. This convergence of functionality and eco-conscious design represents a meaningful evolution in beauty packaging.

Lastly, the industry is embracing holistic wellness, recognizing that true beauty is beyond the surface of the skin. In a digital-first world, the demand for self-care and solutions that promote overall well-being is rising. In 2025, we can expect a surge in products and experiences that address both inner and outer beauty.

This includes ingestible beauty supplements, skincare infused with probiotics, antioxidants and other wellness-enhancing ingredients that have stress-relief and mood-promoting benefits. Brands will focus on the interconnection of mental health, nutrition and skin health, offering consumers a more comprehensive approach to their daily beauty routines, including skincare, body care, haircare and fragrance. This holistic wellness approach will help to optimize overall well-being, enhancing both mental wellness and physical wellness.

MEGAN COX Founder and CEO, Genie Supply

It's on the top of all our minds, but the tariffs will affect anything and everything we see and touch. Between the tariffs and climate change's real effects on the growth, harvest and production of natural ingredients, ingredient prices will once again be as volatile as they were in 2021.

However, unlike 2021, the increase to prices won't be due to a temporary shock to the supply chains, it will be—at first—a shock to prices, followed by steady inflation. Things are just going to get tough for beauty brands manufacturing in 2025. I foresee shorter windows of acceptance on quotes and faster pushes through POs to avoid intermittent inflation from start to finish of the PO. From this I see:

Manufacturing side:

1. Shorter start to finish times on POs for brands plus shorter windows of opportunity to close POs and deals
2. Longer, more thoughtful product development cycles
3. More paring down of services by manufacturers and labs to focus on core competencies only, mitigating risk and exposure to tariffs/price hikes

Brand side:

1. Shift toward simpler formulations with fewer ingredients to manage costs
2. Rise of contract manufacturing partnerships as brands avoid capital investments
3. More brands will attempt to see domestic manufacturing options, but may find difficulty in this process due to costs, lack of availability and full manufacturing queues

What consumers can expect:

1. Higher MSRPs in the market to account for rising costs
2. Shrinkflation within beauty to avoid price hikes (and the customer backlash)
3. Reduction in number of new product launches—existing brands will be attempting to stay afloat while new ones will be more mindful of their entrance into the market

Consumer behavior will likely shift toward:

1. Trading down from luxury to mass market alternatives (Is it time for masstige to shine?)
2. Increased focus on multiuse and travel-sized products as buyers consolidate purchases
3. Greater emphasis on product longevity and value per use
4. Resistance to reduced sizes (shrinkflation), potentially forcing brands to justify higher prices instead (expect social media backlash for any brand that shrinkflates without being mindful)

For trends being left behind in 2024:

1. Rapid brand launches without solid financial planning
2. Complex global supply chains with multiple international vendors
3. Large minimum order quantities as brands seek flexibility
4. Luxury pricing in mass market categories

Jeffrey Martin Director of Marketing, FP Labs

New For 2025:

Maximum efficacy

Brands and consumers are seeking greater product efficacy in cosmetics and OTCs. Products that deliver desired, proven results faster and easier will win the day. Consumers want products that add greater value to their routine.

Speed to market, just faster

Brands are seeking shorter development times and faster speed to market more than ever. Product testing in the MoCRA era takes time, but manufacturers that provide faster alternatives to traditional production like ready-made base formulations and pretested stock formulas offer a significant leg up for brands.

Clarity and confidence

Having to reformulate a product because it contains banned ingredients can put a brand back on its heels. Manufacturers that can provide peace of mind in quality assurance along with the foresight to consult brands on the right sustainable ingredients for the coming years will succeed.

Left Behind In 2025:

Simplicity for simplicity’s sake

Just because an ingredient list is short doesn’t make it good. The art in cosmetic chemistry is finding the right formulation blends to deliver product effectiveness in a pleasing way. When brands share their performance goals with a good manufacturer and chemist, they can create a truly pleasing formula.

Clean, but not sustainable

Beauty consumers are some of the savviest buyers in the marketplace. They recognize that sustainability happens inside and outside the package. Manufacturers that consider the total presentation from environmentally responsible packaging to sustainably sourced ingredients help brands offer a more complete product.

One size fits all

Let’s face it: Consumers use multiple products from multiple brands. They are stacking products to achieve preferred personal results. Products that understand customization and can streamline a consumer’s process will supplant one-size-fits-all products.

Shai Shefer CEO, Advanced Beauty Labs

New Trends:

Personalization at scale: Consumers increasingly demand personalized beauty solutions, including customized formulations based on skin type, preferences or environmental factors. Technologies like AI-driven skin analysis and bespoke formulations will dominate. As a manufacturer, we see the ability to create base formulations that can then be customized by clients to their liking. There are new companies with advanced automation set to shake up the industry (ex: RoboCosme).

Sustainable/circular practices: Sustainability continues to be a central focus, with a shift toward refillable packaging, upcycled ingredients and carbon-neutral production processes. We're proud to be the only Climate Label-certified contract manufacturers out there. I am also excited by new companies (ex: Bosk BioProducts) offering compostable high-quality packaging. Bosk's products especially are of interest as they come from Canada and are made in New York, so shipping is local and aligns with our emission goals.

Biotechnology and encapsulation: Advances in biotech are enabling the development of lab-grown and bio-engineered ingredients, offering ethical and sustainable alternatives to traditional sourcing. This field continues to grow and there will be new and exciting announcements throughout the year ahead. Encapsulation is also being more widely used in skin and hair formulations, often with biotechnology, to enhance stability, deposition, and performance.

Trends To Leave Behind:

Less clean beauty, more efficacy: While clean beauty remains important, consumers are now prioritizing efficacy and science-backed claims over vague “free from” labels. The focus is shifting toward proven results and transparent ingredient lists. Consumers are seeking more clear and precise definitions and using the web and AI tools more in their search and discovery.

Overpackaging: Excessive, wasteful packaging is becoming a liability as eco-conscious consumers and regulations favor minimalist, biodegradable or refillable options. With new options coming out every year and consumer interest increasing, there is less hesitation and more interest from brands to move forward with less waste.

Christina Mahar Founder, Craft Beauty Lab

From a consumer perspective, I’m seeing two strikingly different movements continue to gain momentum. I’m calling them movements instead of trends because I think both will be around for longer than 2025 and gain additional meaning and effectiveness over the years.

I’m going to call the first effective eco-minimalism. This trend is driven by a growing demand for products that align with a minimalist and eco-conscious lifestyle but are not willing to sacrifice effectiveness. Subcategories of this are:

• Zero waste: Consumers are increasingly gravitating towards this concept. Brands combining compostable packaging (and, yes, this is a real thing now) with natural ingredients and transparent practices are gaining a lot of steam.
• Minimalist multifunctionality: In this category, there is a clear preference for fewer products that are highly effective and versatile. This type of consumer is embracing products that are all-in-one and less steps, but they want them to be effective and healthy at the same time.

On the flip side, we see all things tech and AI. The surge of technology-driven innovation and a resurgent belief by consumers that technology can “solve” anything. Subcategories of this are:

• Biotechnology breakthroughs: Advanced biotech ingredients have seen tremendous strides in both effectiveness and accessibility. Consumers are eager for cutting-edge solutions and believe, now more than ever, that they are possible.
• AI and personalization: With AI dominating conversations across industries, consumers are almost expecting that the impossible is now possible. From personalized product recommendations to customized formulations, we are seeing the tip of the iceberg in how the rapid evolution of technology will eventually revolutionize the skincare industry.

Looking beyond 2025, I expect to see these two trends converge with technology being used to amplify eco options and effective minimalist choices.

Tish Poling Co-Founder, President and Chief Development Officer, International Products Group

For 2025, IPG predicts the connection between beauty and wellness will continue to develop and grow (inside-out beauty). Women’s health remains at the top of developers' and marketers' minds, formulating products using biotech and science-backed ingredients.   There continues to be an emphasis on natural, organic and sustainable Ingredients. Prestige haircare, prestige fragrance, intimate wellness and biotechnology-based skincare will continue skyrocketing in 2025.

A rapid-fire list of what we’re seeing and developing within beauty and wellness

Beauty

Prestige fragrance (fastest growing beauty category in 2024, up 15%), prestige haircare (ranking as the second fastest-growing category, with an 8% increase), intimate wellness, science-backed formulations, biotechnology-based products, natural, organic and sustainability in ingredients and packaging, face taping, waterless skincare, multitasking beauty (three-in-one products), menopause-focused products, hair perfume, animal byproduct ingredients (colostrum, beef tallow, salmon nucleotides), clean makeup,  moisture barrier body products, blurring tinted moisturizers, bakuchiol creams, clove water hair treatments, AHA deodorants, shampoo bars, tubing mascara, hairstyling powders, cruelty-free, microcurrent devices, scalp care products, hair wax sticks.

Wellness

Mushrooms (lion’s mane, turkey tail, etc.), magnesium, testosterone gummies, cold plunge tubs, walking pads, self-care routines, sea moss supplements, shilajit honey, ashwagandha, intimate probiotic products, sauna, collagen gummies, transdermal patches, oil pulling, l-theanine supplements, phosphatidylserine supplements, cognition supplementation, adaptogens, creatine gummies, electrolytes, hormone therapy.

What beauty and wellness products have peaked?

Costly beauty products are on their way out.  The consumer is looking for efficacious products that are affordable. Seven-step skincare routines are a thing of the past. Bold, overly sculpted eyebrows are out. Artificial colors and dyes in beauty products are being replaced with natural colorants. The lip care category was heavily saturated in 2024 and will slow down in 2025.

Fred Khoury Founder and President, Above Rinaldi Labs

Trends That Will Shape 2025:

1. The rise of "cleanical" and functional beauty
   The demand for products that are both clean and clinical—what we call “cleanical”—is reshaping the market. Consumers want the best of both worlds: minimalist, sustainable formulations that deliver measurable, science-backed results. Brands that emphasize clinical claims and efficacy testing will lead the way.
2. Biotech ingredients take center stage
   Sustainability and ingredient transparency remain nonnegotiable for consumers. Lab-grown and fermentation-based ingredients like biotech squalane or hyaluronic acid are gaining traction as eco-friendly, high-performance alternatives to traditional naturals.
3. Sustainable manufacturing practices
   Green production processes, energy-efficient operations and eco-friendly packaging will move from a nice-to-have to a must. Certifications like B Corp and carbon-neutral credentials will become powerful differentiators for brands and manufacturers alike.
4. Customization and personalization at scale
   Personalized beauty is no longer a niche—it’s the future. Advances in AI and data-driven insights are pushing brands to offer tailored formulations. For manufacturers, this means adopting agile systems that enable micro-batching and small runs.

Trends We’re Leaving Behind In 2024:

1. “Natural” without results
   While clean beauty is here to stay, products that claim “100% natural” without delivering performance will lose appeal. Consumers now demand science-backed efficacy alongside clean formulations.
2. One-size-fits-all Products
   Generic skincare and haircare solutions are fading fast. In their place, consumers are seeking targeted, inclusive and region-specific products that address unique needs.
3. Viral product hype without longevity
   While TikTok and social media continue to influence trends, brands relying on short-lived viral moments without building long-term value will see diminishing returns.
4. Single-use and unsustainable packaging
   The era of wasteful, non-recyclable packaging is coming to an end. Brands prioritizing refillable, biodegradable and eco-conscious packaging will set the new standard.

Ellen Lennon SVP, Partnerships, The Goodkind Co.

As we look ahead to 2025, I anticipate AI will play an even larger role in formulation and accelerating speed-to-market. Tools like Good Face have made tremendous strides over the past year, simplifying processes for brands and contract manufacturers by identifying potential regulatory and compliance issues early on. Looking forward, AI should enable us to predict formula stability issues simply by inputting the formula breakdown into a database.

Additionally, AI could revolutionize material sourcing by consolidating supplier information, pricing, lead times and more into a single, user-friendly system. By streamlining these touchpoints, AI will significantly improve development timelines, allowing manufacturers and brands to respond to trends faster than ever before.

I also foresee MoCRA having a greater impact on the industry, particularly on compliance with “clean” standards. For instance, we have received updated documentation from a handful of material suppliers regarding their material composition. While the number of changes remain relatively small, some materials that were previously 100% naturally derived are now listed as 90% to 95%.

MoCRA is shedding light on areas of the industry that were previously less scrutinized. This development is undoubtedly a positive step for the end consumer and the industry at large. However, it may pose some short-term challenges for brands aiming to comply with stringent clean standards.

From a product perspective, the “skinimalism” trend will continue to thrive across all categories. Time-starved consumers are increasingly seeking multifunctional products that address multiple needs in one solution. This trend will likely intensify with impending tariffs driving up product costs. As prices rise, consumers will prioritize value, favoring products that replace two or three separate items, making their dollars stretch further.

Lastly, I anticipate a continued decline in celebrity- and influencer-branded products. Today’s consumers are savvy and can quickly discern when a celebrity is genuinely invested in product development and storytelling versus simply licensing their name for a royalty. Authenticity will remain a critical factor in earning consumer trust.

Kaylee Astle Co-Founder and CEO, Blanka

Three big business and consumer trends that I think will shape next year are:

1. AI and personalization: Artificial intelligence has been the flavor of the year for 2024, impacting most industries, beauty included. 2025 will be no different. As consumers increasingly choose personalized products, we will see more businesses adopt emerging technologies like AI and AR. These technologies can enhance consumer engagement with brands and enable companies to offer highly customized products through AI-generated skin analysis, virtual try-ons, etc.
2. Holistic wellness: This one isn’t new, but it continues to dominate conversations we have with our clients, especially as consumers favor sustainability and self-care. We’re seeing more products switch to ethically sourced ingredients, promoting general wellness and positive mental well-being.
3. Private-label product lines: We are experiencing a significant shift from large corporations owning the beauty space to individual entrepreneurs who can now start a product line. This isn’t just the Kylies and Haileys of the world, but individuals and macro-influencers who want to connect with their audiences. A lot of this will be enabled through private label lines, which is a solid alternative to the yearlong process of custom formulation.

Three trends that will be left behind are simple: one-size-fits-all products, complex ingredient lists and beauty routines, and brands with minimal digital integration.

Corey Miles Owner, Niche Skin Labs

AI integration in beauty manufacturing will continue gaining momentum into 2025 and beyond, transforming product development. AI will take a larger role in the early stages of formulation, generating prototypes by analyzing ingredient combinations, consumer preferences and scientific data. This will reduce reliance on cosmetic chemists and significantly speed up the formulation development process.

Encapsulation will gain prominence, enhancing skin penetration and the efficacy of active ingredients. By protecting these ingredients from degradation, encapsulation ensures better absorption and improved clinical results. Manufacturers and brands will increasingly rely on encapsulation not only for innovation but also for shelf life and stability.

Free-from claims will decline as demand for greater transparency in technical documentation such as COAs increases for raw materials and finished products. Consumers will seek detailed safety data like heavy metal levels, and brands will need to provide clear documentation on sourcing, purity and safety testing for each batch. This shift reflects growing consumer empowerment and regulatory compliance, raising standards of transparency and traceability in the beauty industry.

Organic label claims will decline in importance as focus shifts to bio-based ingredients sourced from renewable plants or biotechnology. Brands adopting bio-based ingredients will appeal to eco-conscious consumers with innovative, more sustainable formulations.

The demand for refillable beauty products will decrease in favor of compostable packaging, offering a more convenient and eco-friendly solution. Consumers and brands will prioritize packaging that naturally breaks down, reducing landfill waste without the need for refills. This shift, driven by a growing preference for sustainability and advancements in biodegradable materials, aligns with the broader push for a circular economy in beauty.

Ashlee Posner Founder, Lucent Labs and State of Change

2025 is shaping up to be a pivotal year for beauty manufacturing as the sector balances innovation with accountability. At Lucent Labs, we are seeing our brands lead with transparency and safety in every step of the process in order sustain trust with their customers.

Trends For 2025:

Radical ingredient transparency

Transparency became a buzzword this year, but consumers are becoming more savvy about the limited value of many marketing claims. In 2025, with the momentum of MoCRA and the expanded EU allergen list, I believe the industry will move toward a new standard: clear, accessible data, full ingredient disclosure and validation.

Reducing inefficiencies in development

We will continue to see a big focus with CDMO’s leveraging technologies and tools to streamline product development, but still implement customization, reducing friction and accelerating speed to market. From AI-powered software to external validation and testing, these advancements will help brands bring safer, higher-quality products to market faster and more efficiently than ever before.

Safer chemistry at scale
As awareness of endocrine disruptors, carcinogens, reprotoxins and other harmful chemicals grows, manufacturers will need to prioritize safer formulation practices. The rise of "validated-safe" certifications will enable leading brands to gain a competitive edge.

Left Behind In 2024:

"Clean"
Vague "clean beauty" claims that lack scientific backing or clear definitions have lost credibility. Consumers are looking for evidence-based assurances over trendy buzzwords.

Overpackaging
Excessive, wasteful (and expensive) packaging—no matter how luxurious—won’t fly with eco-conscious shoppers anymore. Minimalism paired with refillable and compostable solutions are the future.

Ignoring regulatory proactivity

Brands that take a reactive approach to compliance, addressing regulatory changes only when forced, have struggled this year. Proactive adaptation to evolving changes like MoCRA and EU allergen requirements is becoming essential to maintaining consumer trust and market relevance.

Conrad Debaillon Director, Product Development and Marketing, Cosmetic Solutions

Out With The Old

1. SPF Unitaskers: We love seeing the shift in SPF products from seasonal to everyday use. With that shift, brands and consumers alike are wanting more benefits in their sunscreens. Whether its hydration, antioxidant support or even complexion, SPFs are offering more than just sun protection alone.
2. Gold standard ingredients as the only hero: Ingredients such as hyaluronic acid, vitamin C and retinol are always tried and true, but there are advancements in cosmetic ingredients that target the same needs with stronger efficacy or can help boost the efficacy of those gold standards. We are not saying goodbye to these hero ingredients, but emphasizing the availability of newer options.
3. Traditional target demographics: While it is imperative to connect with our loyal consumer bases, we need to recognize the diversity within and embrace the shift towards developing for the need rather than for traditional target audiences.

In With The New

1. “Cleanical”: Performance without compromise. Clean beauty can coexist with performance. However, with no ultimate definition, brands are left to define what clean beauty means to them. In many cases, brands rely on the standards set by retailers (i.e., Sephora, Ulta, Credo) to serve as their clean beauty baseline.
2. Show me the proof: With the rise of innovative products coming to market that offer faster and more optimized results, there can be some skepticism. Therefore, the data supporting the claims, whether at the ingredient or product level, are just as crucial as the claims itself.
3. Rise of indie brands within beauty conglomerates: Beauty Conglomerates are taking more risks, launching tests and concepts in the form of organically developed indie brands. As a result, the product development proposals you receive may start with low volume estimates, but have an opportunity to scale up in the long term if successful.
4. Skin minimalism, but with options: Consumers are continuing to make a shift towards simplified and streamlined routines, but customization remains at its core. While the routine may be streamlined, the options remain, allowing consumers to swap in products based on their in-the-moment skin needs.

Thomas Mooy CEO, Allure Beauty Concepts

As we step into a new year, the beauty manufacturing sector stands at the crossroads of innovation and regulation. From adapting to MoCRA's compliance demands to leveraging AI, sustainability and advanced delivery systems, we at Allure Beauty Concepts are committed to pioneering solutions that empower brands to stay ahead in a rapidly evolving market

1. MoCRA and regulatory compliance

The Modernization of Cosmetics Regulation Act (MoCRA) has heightened the focus on safety, efficacy and compliance in the beauty industry. Brands now require expert guidance to navigate these evolving regulatory frameworks. At Allure Beauty Concepts, our team has an extensive in-depth knowledge of the global regulatory landscape, we ensure formulations comply with MoCRA and international standards. Our experienced chemists proactive testing and documentation practices simplify compliance, making us a reliable partner for regulatory adherence.

2. AI and transparency

Consumers increasingly demand clean, transparent beauty solutions that they can trust. AI tools are helping manufacturers streamline ingredient analysis and regulatory checks while fostering consumer confidence. Our approach at Allure Beauty Concepts is to leverage our cutting-edge research capabilities, while we prioritize ingredient integrity and transparency. Our ability to incorporate emerging technologies ensures clients’ products align with clean beauty standards and meet consumer expectations for full disclosure.

3. Speed-to-market solutions

The fast pace of the beauty industry requires brands to launch products at warp speed without compromising quality and results. Pre-developed solutions such as private-label SPF products significantly reduce development, cost and certification timelines. At Allure Beauty Concepts, we have put together a "ready-to-go" suncare range, which offers tested, certified SPF products available in less than 16 weeks. This solution reduces development costs and timelines, streamlines regulatory compliance, allows for small MOQs while providing brands with reliable, market-ready formulations. We also offer full turnkey solutions which enables the brand owner to focus on brand development as opposed to logistics.

4. Sustainability in beauty

Sustainability is no longer optional, it's a standard. Eco-conscious consumers are driving demand for sustainable formulations and packaging. Brands are seeking to adopt greener practices without sacrificing product performance. We are committed to integrating eco-conscious practices, from sourcing ethically to implementing waste-reducing production methods. At Allure Beauty Concepts, we formulate with eco-certified ingredients and innovative waterless formulations that reduce environmental impact. The use of natural and organic ingredients exemplifies our dedication to sustainability in beauty manufacturing

5. Advancing delivery systems

Innovative delivery systems are redefining how products perform, enhancing both consumer experience and efficacy. Systems like liposomes, nano systems, and solid lipid nanoparticles offer targeted and prolonged delivery of active ingredients. The innovation team at Allure Beauty Concepts are leading the charge with advanced encapsulation and delivery systems, creating formulations that enhance ingredient stability, shelf life, and performance. These technologies position brands as leaders in science-driven beauty

If you have a question you’d like Beauty Independent to ask beauty manufacturers, please send it to editor@beautyindependent.com.