Knowledge
What It’s Like For A Brand To Change Its Name—Or Fight To Keep An Embattled One
Coming up with a brand name is no easy feat. Some brand founders land on names by happenstance, while others painstakingly select a name with deep meaning for what they’re building and their lives. Regardless, it often takes...
In An Election Year, Brands Are Pushing For Paid Parental Leave. Will They Make A Difference?
Federal law in the United States currently requires companies with 50 or more employees provide 12 weeks of unpaid leave to care for a new child or medical condition, causing many parents to be torn...
Founders On How They Arrived At The Difficult Decision To Close Their Brands
Supernal is the latest beauty business to announce it’s closing. Carried at Credo, the 5-year-old cult-favorite small-batch botanical skincare brand is known for its stunningly simple packaging and face oil. By way of an explanation,...
“Founder Mode” Vs. “Manager Mode”: Beauty And Wellness Founders On The Best Way To Operate Brands
Earlier this month, the headline on Tim Higgins’ column in The Wall Street Journal declared micromanaging is now cool in Silicon Valley. Micromanaging’s sudden reputation glow-up comes courtesy of an essay by Paul Graham, co-founder of renowned accelerator...
The Rational State Of Indie Beauty In 2024
The whiplash effect from the pandemic-stoked e-commerce surge and self-care obsession to the ensuing reset marked by a return to traditional retail shopping and expressive beauty threw indie beauty brands for a wild loop last year. This year,...
Med-Spas Have A Profitability Problem. Here’s How They Can Address It.
The United States med-spa industry is growing by more than $1 billion a year, but Bryan Durocher, founder of med-spa consulting firm Durocher Enterprises, believes it has a big program hidden behind the growth:...
